PPP Business Plan 09 03

usiness model
Target market
Identifying the key requirements of the target guests is essential. Specifically guests involved in the film industry who seek
luxurious accommodations while travelling. The characteristics of Privacy, Luxury and Exclusivity are key. After researching
the Luxury Suites segment of the Hotel Industry, the goal for P is to create a one- of-a kind ultra-luxurious accommodations,
designed by internationally renowned architects and designers, and internationally qualified management.
In order to realize this objective, we believe the following key elements are important:
- a one of a kind environment such as Rome;
- a historical building such as Palazzetto inside Palazzo Albertoni Spinola which provides prestige to the end structure;
- internationally trained and highly qualified management;
- constant flow of tourist across the main Italian cities; and most importantly;
- the Visionary’s well-established Network of celebrities and A-list individuals.
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