PPP Business Plan 09 03

marketing plan
P. Suites
In light of the above, the Suites and attached Average Daily Rate (ADR) offered by P will be the following:
- Garden Suite
ADR: €18,000
- Ambassador Suite:
ADR: € 18,000
- Executive Suite:
ADR: €7,500
Please note that the above ADRs have been computed by multiplying the average €/sq. m. of the 46 suites listed in TABLE
A (above) against the sq. m. of each suite.
Competitive Advantages
Lower Management Cost compared to a Hotel
Due to it’s unique structure, the management cost is dramatically reduced while the personnel/guest ratio is significantly
higher. This will automatically convert in greater customer satisfaction and higher operating income due to lower operating
costs (please see Financial Plan for further information).
Tailored Services
Due to the high personnel/guest ratio each guest will benefit from tailored services to fit their needs or requirements. Since
no two guests are the same as the next, we recognize the importance of identifying, before the guest arrives, what their
needs and likes are. By doing so, the Management will consistently “beat” its competition which is incapable, due to the
large number of clients it must serve, of being able to provide this tailored attention.
Due to the great degree of exclusivity, the business behind selling the P suites (as listed above) is largely driven by referrals
and repeat business.
Booking Company at a prestigious LA location
P’s marketing strategy for customer acquisition will be largely based on the establishment of a representative office in a
prestigious location within the greater city of Los Angeles, due to its it’s close proximity to the film industry.
This office will be responsible for the word-of-mouth referrals and bookings among Target Guests with a specific effort at
creating an awareness among a specific sphere of society to build referrals. This will be done also through specific sponsored
social gatherings, events and cocktail parties organized by the Ambassador where potential guests may socialize with
other Potential guests may socialize with other Potential Target Guests and in turn build the aforementioned word-ofmouth
referrals.
P will also consider developing a specific webpage and social network status.
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