PPP Business Plan 09 03

appraisal
13 – SEARCHING FOR THE VALUE:EXTRAORDINARY FEATURES OF THE PROPERTY
First of all It is necessary to clarify that considering the historical significance, the absolute uniqueness
and the value of the property, any economic assessment object of the following appraisal is
considered very difficult.
The extraordinary features of the property that are not comparable with the features of the units that
we have considered as parameters of evaluation criteria are:
1-An architectural masterpiece erected by men of genius. Both the project and its execution bear the
mark of two great 17th century architects in Rome: Giacomo della Porta and Girolamo Rainaldi. The
property features the following exclusive characteristics:
A) They integrated the new construction into the ancient preexisting Palazzetto, allowing this unit
to extend and merge into the new construction without being able to recognize that you are in one side
or in the other part of the Palazzo;
B) They created and maintained a direct view of the entry of Santa Maria (which is the Campitelli
Church located in front of the Palazzo Albertoni Spinola) from the original door of the Palazzetto,
despite having built the great Palazzo in front of what preexisted building;
C) They have made possible the use of the old roof secret garden of the Palazzetto with the first
floor of the Palazzo, making this unit a unique property of its kind.
2- The “chameleonic” quality of a property, both at the urban-legal and the physical levels, that
features multiple entrances and thus constitutes one and at the same time multiple units that are
completely autonomous, hence the emphasis on “privacy” but at the same time the usability of the
common monumental areas.
3- In regards to such setup, the possibility of touristic-residential use and therefore of the
development of projects that are particularly profitable and that, thanks to current regulations on the
matter, can be carried out without altering the urban physiognomy, thus allowing for private residential
use at any moment.
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