PPP Business Plan 09 03

appraisal
However, the real architectural distortion in that area was due to the opening of the Via dei Fori
Imperiali - in the beginning called Via dell’Impero - according to the fascist project of modernizing
monuments and celebrations. It was inaugurated in 1932 by erasing entire historic streets, demolishing
church buildings, gutting hills and pulling down old structures and statues of the Roman
republican and imperial age. So what was built in the early days of the city, and what was designed
and built in recent times, coexist in Campitelli more than in any other location in Rome. It took ten
months’ work to change all of the features of the area: the new large gap emerged between Piazza
Venezia and the Colosseum – beyond any possible ideological consideration – presented itself
from the start, on the aesthetic, functional, urban levels, as the most visible symbol of the eternal
conflict that seems to caress the soul of those who live or pass through the walls of the City. That
intermittent and arcane dilemma, which is ultimately impossible to solve, inextricable, and for this
reason darkly fascinating; that doubtful hesitation between the admiration of the ancient and the
need for modernization – that dilemma lingers and spreads in Rome in a unique way within the
whole world. And that is not a limit, but rather a continuous source of new vitality – like the needle
of an imaginary compass of time, vibrating between the remains of the early days, the recent
echoes of the day before yesterday, and the deafening calls of today.
8 – SUMMARY OF SURFACES IN SQUARE METERS
VALUABLE COMMERCIAL SURFACE SUITES 1221,32
COMMERCIAL STORAGE SURFACE 24
SURFACE OF GARDENS 177,65
SURFACE OF ROOFTOP & TERRACES WITH VIEW 259,19
SURFACE OF SUITE'S EXTERNAL UNITS 124
CAR PARKING AREAS AT THE ENTRANCE HALL OF THE ‘PALAZZO’ 4
9 - A SEARCH FOR THE EVALUATION CRITERIA
According to a general definition, “evaluation is the discipline that aims to provide the methodological
tools for the assessment of those assets that can not be assessed in an unambiguous fashion”
(“Estimo. Teoria, procedure di valutazione e casi applicativi” / “Appraisal. Theory, assessment and
case studies”, Grillenzoni Maurizio, Grittani Giovanni – Calderini – 1994).
For the proper preparation of an estimate, it is necessary to establish, in the first place, the principle
of ‘objective assessment’ whose absence will inevitably make the estimate depart from market
realities – which, in fact, is a substantial and determining feature when seeking to ascertain a
value.
In the present case, the purpose of the estimative report is to identify “the most probable maximum
market value” to be allocated to the building, taking into consideration the optimum conditions resulting
from a radical functional redevelopment as described in the previous chapter.
Having said that, we have been focusing - as per our mandate - on establishing the Market Value
applying the processes of direct and indirect estimates.
-90 -