PPP Business Plan 09 03

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usiness model PROJECT FUNDAMENTALS: Location: Rome Venue: The P Refurbishment: Famous Architect & designer P’s Exclusive Marketing & Booking Strategy P’s Ambassador Image VIP GUESTS ARE LOOKING FOR: - Exclusivity - Privacy - Convenience - Service THE ONLY OTHER COMPARABLE SUITE (is not private): The roman penthouse of hotel Regina Baglioni 12.000 eur/night (all services excluded) THE VENUE FUNDAMENTALS: Exclusivity of the accommodation Location Size of Suites Filling of Niche Market World Class Management - 31 -
usiness model Target market Identifying the key requirements of the target guests is essential. Specifically guests involved in the film industry who seek luxurious accommodations while travelling. The characteristics of Privacy, Luxury and Exclusivity are key. After researching the Luxury Suites segment of the Hotel Industry, the goal for P is to create a one- of-a kind ultra-luxurious accommodations, designed by internationally renowned architects and designers, and internationally qualified management. In order to realize this objective, we believe the following key elements are important: - a one of a kind environment such as Rome; - a historical building such as Palazzetto inside Palazzo Albertoni Spinola which provides prestige to the end structure; - internationally trained and highly qualified management; - constant flow of tourist across the main Italian cities; and most importantly; - the Visionary’s well-established Network of celebrities and A-list individuals. - 32 -
Page 1 and 2: Three P privilege privacy prestige
Page 4: Three P privilege privacy prestige
Page 8: introduction We would like to take
Page 11 and 12: overview Virtues Of Rome - 10 -
Page 13 and 14: overview Visitors Of Rome - 12 -
Page 15 and 16: overview The Asset - 14 -
Page 17 and 18: overview Rome The building within w
Page 20 and 21: III Business Concept
Page 22 and 23: usiness concept business concept Th
Page 24 and 25: overview the utmost important facto
Page 26 and 27: - 25 - business concept
Page 28: usiness concept Oversight on behalf
Page 31: usiness model The Target - 30 -
Page 36 and 37: V Marketing Plan
Page 38 and 39: marketing plan Competition Features
Page 40 and 41: marketing plan Customer Satisfactio
Page 42 and 43: marketing plan It’s worthwhile to
Page 44: marketing plan Club & Membership P
Page 48 and 49: Value Of The Company
Page 50 and 51: value of the company The services a
Page 52 and 53: value of the company In recent year
Page 54 and 55: - 53 - value of the company
Page 56 and 57: value of the company In light of th
Page 58: value of the company Services Inclu
Page 61 and 62: appraisal -60 -
Page 63 and 64: appraisal 1 - Introduction First of
Page 65 and 66: appraisal Historical-critical repor
Page 67 and 68: appraisal Fig. 3 - The Albertoni co
Page 69 and 70: appraisal In the Palace there is st
Page 71 and 72: appraisal REFERENCES: AMAYDEN T., 1
Page 73 and 74: appraisal Before and after the work
Page 75 and 76: appraisal Left: a view from Piazza
Page 77 and 78: appraisal Left: main staircase, a d
Page 79 and 80: appraisal 3-GENERAL OVERVIEW OF THE
Page 81 and 82: appraisal 5-DESCRIPTION OF EACH REA
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appraisal SUB #4(today LARGE APARTM
Page 85 and 86:
appraisal SUB #7(today OFFICE)’
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appraisal SUB # 13 (today STORAGE)
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appraisal COMMON AREAS Common areas
Page 91 and 92:
appraisal However, the real archite
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appraisal In the course of our rese
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appraisal Price requests (1) for va
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appraisal It should be clarified th
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appraisal 13 - SEARCHING FOR THE VA
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appraisal Appraiser Mr. Ivan Mammuc
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appraisal • Assignment Eng. Rober
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appraisal • Assignment to the fir
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Refurbishment Project
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efurbishment project The architects
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efurbishment project Rennovation Wo
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efurbishment project Art. 4 Descrip
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efurbishment project Art. 7 Descrip
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efurbishment project Art. 11 Descri
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efurbishment project Garden Suite R
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efurbishment project Garden Suite -
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efurbishment project Ambassador Sui
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Page 128 and 129:
Page 130 and 131:
efurbishment project Executive Suit
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efurbishment project Executive Suit
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efurbishment project Kitchens Descr
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efurbishment project Rooms Descript
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efurbishment project Wellness and S
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efurbishment project Tv’s Rooms D
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efurbishment project Landscape Desi
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tropp refurbishment project Landsca
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value of the company VII The Team -
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the team The overall development of
Page 152 and 153:
who’s’ who
Page 154 and 155:
the team Auditor Mr. Simone D’Amb
Page 156:
- 122 - - 123 -
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PPP Business Plan 09 03

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