PPP Business Plan 09 03

appraisal
It should be clarified that under the unequivocal designation of “exclusive residences” one must
identify at least two different categories with potential differences between them, in terms of markets
and trends.
On the one hand, there are the real estate units with the highest profile: large and very large residences
(250 m2 and above), sought by a narrow range of users. On the other hand, there are
real estate units in the category of “exclusive” as per their size and cost, which however are still
accessible to a wider range of users.
To make categorization easier, the first segment hereafter will be referred to with the adjective
“top”, while the second with “medium”.
We will resort to this categorization whenever the correct analysis, or the explanation of the observed
phenomenon so requires. If not mentioned explicitly, all aspects must be considered valid
for the segment as a whole.
Clearly, in the first half of 2014 and in 2015 the top price for the category - which without a doubt
includes the described real estates, in our estimation - was an average of 23,055 euro per
square meter.
However, on January 7, 2015 we witnessed an important transaction in the heart of Rome. Here
is the statement released to the press by the major international news agencies:
“Yesterday, PSG striker soccer player Edinson Cavani completed the purchase of a penthouse
in the center of Rome for the amount of 8.7 million Euros – reveals a statement released by the
British association. The property - located on the third floor of a building from the 1700’s -
consists of four bedrooms, a three living rooms, 3 bathrooms, a private gym and relaxation area
extending over a total of 450 square meters. The deal, was completed in a few days and was
formalized by the Notary Giuliani in Rome.”
Therefore, as you can see, even though we do go into the details, there was a transaction for a
per square meter amount around 20,000 Euros.
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