marketing plan Customer Satisfaction Booking Company at a major location in LA Membership: A Club membership structure allowing only members to participate - 39 -
marketing plan Price Benchmark The table below is a comparison of the top global luxury suites (sourced through www.elitetraveler.com). Note: Other Suites which are located in remote vacation or beach areas are not included. TABLE A Hotel Structure Suite Name Country City Sq ft Sqm Price Usd Usd/Sq ft Price Euro Euro/sqm 1 W Verbier Extreme WOW Suite Switzerland Verbier 1981 184 $ 11,400 $ 5.75 € 10,354 € 56 2 Jumeirah Chairman Suite China Shangai 3337 310 $ 1,495 $ 0.45 € 1,358 € 4 3 Kampinsky Hotel Presidential Suite China Taiyuan 2336 217 $ 14,814 $ 6.34 € 13,455 € 62 4 Condrad Presidential Suite China Beijing 380 35 $ 9.200 $ 24.21 € 8,356 € 237 5 Waldorf Astoria Presidential Suite China Beijing 2497 232 $ 10,690 $ 4.28 € 9,7<strong>09</strong> € 42 6 The Ritz Carlton Presidential Suite China Chengdu 3477 323 $ 11,050 $ 3.18 € 10,<strong>03</strong>6 € 31 7 Intercontinental Deluxe Harbourview Suite China Hong Kong 1100 102 $ 2,448 $ 2.23 € 2,223 € 22 8 W Guangzhou Extreme WOW Suite China Guangzhou 9558 888 $ 14.275 $ 1.49 € 12,966 € 15 9 Fairmont Nanjing Presidential Suite China Nanjing 2810 261 $ 14,570 $ 5.19 € 13,234 € 51 10 The Peninsula Shanghai The Peninsula Suite China Shangai 4305 400 $ 18,473 $ 4.29 € 16,779 € 42 11 The Ritz Carlton The Ritz Carlton Suite China Tianjin 4411 410 $ 16,000 $ 3.63 € 14,532 € 35 12 Le Bristol Royal Suite France Paris 3229 300 $ 25,000 $ 7.74 € 22,707 € 76 13 Intercontinental Champagne Suite Holland Amsterdam 1100 102 $ 4,300 $ 3.91 € 3,906 € 38 14 Waldorf Astoria Brentano Suite Holland Amsterdam 1324 123 $ 5,000 $ 3.78 € 4,541 € 37 15 The Ritz Carlton The Ritz Carlton Suite India Bangalore 3157 293 $ 3,737 $ 1.18 € 3,394 € 12 16 Regina Hotel Baglioni Roman Penthouse Italy Rome 2906 270 $ 18,015 $ 6.20 € 16,363 € 61 17 Luna Hotel Baglioni San Giorgio Terrace Suite Italy Venice 1615 150 $ 6,130 $ 3.80 € 5,568 € 37 18 Portrait Firenze Ponte Vecchio Suite Italy Florence 1292 120 $ 3,341 $ 2.59 € 3,<strong>03</strong>5 € 25 19 Intercontinental Osaka 3 Bedroom Residence Japan Osaka 1776 165 $ 5,875 $ 3.31 € 5,336 € 32 20 Andaz Tokyo Toranomon Hills Andaz Sky Suite Japan Tokyo 2260 210 $ 10,000 $ 4.42 € 9,083 € 43 21 Hotel Hermitage Diamond Suite Monte Carlo Monte Carlo 1722 160 $ 10,657 $ 6.19 € 9,679 € 61 22 Hotel d’Angleterre Royal Suite Switzerland Geneva 1550 144 $ 8,900 $ 5.74 € 8,084 € 56 23 Intercontinental Geneva The Residence Switzerland Geneva 7000 650 $ 56,000 $ 8.00 € 50,863 € 78 24 Rosewood Royal Suite UAE Abu Dhabi 3864 359 $ 7,399 $ 1.91 € 6,720 € 19 25 Anatara Dubai The Palm Anantara UAE Dubai 2217 206 $ 2,450 $ 1.11 € 2,225 € 11 26 Conrad Dubai The Royal Suite UAE Dubai 3422 318 $ 3,000 $ 0.88 € 2,725 € 9 27 Jumeirah Emirates Towers Royal Suite UAE Dubai 3391 315 $ 3,600 $ 1.06 € 3,270 € 10 28 The Oberoi The Presidential Suite UAE Dubai 2700 251 $ 3,268 $ 1.21 € 2,968 € 12 29 Waldorf Astoria Presidential Suite UAE Jumeirah 4197 390 $ 13,600 $ 3.24 € 12,353 € 32 30 51 Buckingham Gate Suites and Residences Jaguar Suite UK London 1832 170 $ 9,360 $ 5.11 € 8,501 € 50 31 Rosewood London Manor House Suite UK London 1991 185 $ 15,085 $ 7.58 € 13,701 € 74 32 W London Extreme WOW Suite UK London 1615 150 $ 4,725 $ 2.93 € 4,292 € 29 33 The London Edition Penthouse Suite UK London 2077 193 $ 9,600 $ 4.62 € 8,719 € 45 34 The Berkeley Opus Suite UK London 3250 302 $ 16,804 $ 5.17 € 15,263 € 51 35 The New York Palace Jewel Suite USA New York 5000 465 $ 25,000 $ 5.00 € 22,707 € 49 36 Intercontinental Royal Suite USA LA 3300 307 $ 8,000 $ 2.42 € 7,266 € 24 37 Casa Madrona Alexandrite Suite USA San Francisco 3500 325 $ 1,000 $ 0.29 € 908 € 3 38 The Langham Two Bedroom Infinity Suite USA Chicago 2700 251 $ 6,000 $ 2.22 € 5,450 € 22 39 The Cromwell The Cromwell USA Las Vegas 2550 237 $ 2,600 $ 1.02 € 2,362 € 10 40 Mandarin Oriental Suite 5000 USA New York 3300 307 $ 28,000 $ 8.48 € 25,432 € 83 41 The Joule The Penthouse Loft Room 1052 USA Dallas Texas 2500 232 $ 10,000 $ 4.00 € 9,083 € 39 42 The Rittenhouse P5 USA Philadelphia 1300 121 $ 2,200 $ 1.69 € 1,998 € 17 43 The Keating Hotel The Macallan USA San Diego 850 79 $ 1,500 $ 1.76 € 1,362 € 17 44 The Beverly Hills Hotel Suite 100 USA LA 1445 134 $ 3,795 $ 2.63 € 3,447 € 26 Please note that the average €/sq. m. price for the above Suites is €39. - 40 -
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