PPP Business Plan 09 03

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appraisal Dossier of the conditions of the building prior to the renovations During the renovation of the building, a dossier was drawn up, highlighting the structural and infrastructural shortcomings to be urgently rectified (ANNEX 10). Floor plans and maps of the entire property During the renovation of the entire building new maps and floor plans were issued that minutely reflect the property in its entirety (ANNEX 11). Photographic documentation (ANNEX 12). 6- DESCRIPTION OF REDEVELOPMENT Total amount: Euro 2 MM. All redevelopment included, considering the detailed design and construction supervision. (ANNEX 13) The intervention involves the construction of three luxury suites, following criteria of high-end finish. The luxury suites are equipped with fitness and wellness facilities, and public areas that include: private security, private business office, and a theater with a projection room.The owners published also a book and a video that show the property after the redevelopment(ANNEX 12) GARDEN SUITE The Garden Suites is developed on three floors, featuring Sub 1, Sub 2 and Sub 3. The ground floor of the Garden Suite are going to became private gym and wellness directly connected with the apartment at the first floor of the Garden Suite, through a spiral staircase. Between the ground and the first, there is an intermediate/mezzanine floor. The ground floor of the apartment sub.1 will be connected with sub.2 and that connected with sub.3. Sub.2 and sub.3, today contiguous, will be made communicating through the opening of a simple door. AMBASSADOR SUITE AND EXECUTIVE SUITE The Ambassador and the Executive Suites are located at the second/mezzanine floor of the Palazzetto, at the Sub 4 and Sub 5, respectively. These areas will be connected to sub.6, spiral staircase, simply restoring the functionality of an existing door, The connection with Sub.7 will take place by restoring an old existing door, while the connection with Sub.8 will take place opening a new door. In this way, the Ambassador and Executive Suites will have a big fitness and wellness area that can be stunning and fascinating because original frescos and ceiling with vaults. The same spiral staircase, equipped with motorized seat, will also connect the two suites to a little chapel and the stunning rooftop terrace, Sub. 6. -87 -
appraisal COMMON AREAS Common areas feature Sub 9, Sub 10 and Sub 11 respectively as a Management Office, the Private Entrance from p.za Capizucchi and the Theater; at the ground floor of the Palazzetto. The Office, Sub.9, consists of a single room with a recently restored fresco at the center of the ceiling, it has travertine floors and its walls are equipped with a sink, now dismantle. It will be necessary to install the heating and air conditioning system. The Private Theater, Sub.10, consists in a specious unit of three rooms and a bathroom. The floor of the ground floor is made of faux wood. The electrical, plumbing and heating systems have been recently renovated. Install a cutting-edge movie projector, a security system, refurbishment of the bathroom in the basement, and other adjustments. The Private Entrance. Sub.11, the entrance from Capizucchi square allows using it independently, becoming a private and securing entry for the guests. It needs to be equipped. CONCLUSION: Implementation of security and home automation systems for all premises, according to the latest technological standards. As well as the development of a sophisticated “landscape” and a botanical and architectural intervention at the garden of the first floor and the rooftop terrace. 7 – ADDITIONAL REMARKS ON THE LOCATION OF THE REAL ESTATE PROPERTY The property in question is located in Rome, in the historic Rione Campitelli, the tenth district, between Via dei Fori Imperiali, Via di San Gregorio, Via dei Cerchi, Via San Teodoro and the stretch of streets and squares near the Theatre of Marcellus. The small size of the area and, above all, its richness in prominent archaeological sites and museums make it the least populous district of the City: with very few residential buildings and less than one thousand residents. The coat of arms of the District bears a black head of a dragon against a white background: it goes back to the medieval legend of an evil monster which in the fourth century was threatening to the Roman Forum until it was driven out through the intervention of Pope Sylvester I, also renowned, by tradition, to be an exorcist. There are conflicting opinions about the origin of the name of the district, ‘Campitelli’: some say it derives from Capitolium, the highest of the seven hills, on top of which stood the most important ancient Roman temple dedicated to the worship of the triad of Jupiter, Juno and Minerva. Another opinion attributes the etymology to the Latin name Campus Telluris (‘dirt field’), in consideration of the fact that the name ‘Campitelli’ is also found in other cities. Before the founding of Rome, until the ninth century BC, the area was only a marshy valley: only later, when some tribes settled on the surrounding hills, did the area begin to function as a meeting place for commercial purposes. Then, it became the throbbing heart of the public life of the ancient agglomeration. -88 -
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Three P privilege privacy prestige
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Three P privilege privacy prestige
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introduction We would like to take
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overview Virtues Of Rome - 10 -
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overview Visitors Of Rome - 12 -
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overview The Asset - 14 -
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overview Rome The building within w
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III Business Concept
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usiness concept business concept Th
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overview the utmost important facto
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- 25 - business concept
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usiness concept Oversight on behalf
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usiness model The Target - 30 -
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usiness model Target market Identif
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V Marketing Plan
Page 38 and 39: marketing plan Competition Features
Page 40 and 41: marketing plan Customer Satisfactio
Page 42 and 43: marketing plan It’s worthwhile to
Page 44: marketing plan Club & Membership P
Page 48 and 49: Value Of The Company
Page 50 and 51: value of the company The services a
Page 52 and 53: value of the company In recent year
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Page 56 and 57: value of the company In light of th
Page 58: value of the company Services Inclu
Page 61 and 62: appraisal -60 -
Page 63 and 64: appraisal 1 - Introduction First of
Page 65 and 66: appraisal Historical-critical repor
Page 67 and 68: appraisal Fig. 3 - The Albertoni co
Page 69 and 70: appraisal In the Palace there is st
Page 71 and 72: appraisal REFERENCES: AMAYDEN T., 1
Page 73 and 74: appraisal Before and after the work
Page 75 and 76: appraisal Left: a view from Piazza
Page 77 and 78: appraisal Left: main staircase, a d
Page 79 and 80: appraisal 3-GENERAL OVERVIEW OF THE
Page 81 and 82: appraisal 5-DESCRIPTION OF EACH REA
Page 83 and 84: appraisal SUB #4(today LARGE APARTM
Page 85 and 86: appraisal SUB #7(today OFFICE)’
Page 87: appraisal SUB # 13 (today STORAGE)
Page 91 and 92: appraisal However, the real archite
Page 93 and 94: appraisal In the course of our rese
Page 95 and 96: appraisal Price requests (1) for va
Page 97 and 98: appraisal It should be clarified th
Page 99 and 100: appraisal 13 - SEARCHING FOR THE VA
Page 101 and 102: appraisal Appraiser Mr. Ivan Mammuc
Page 103 and 104: appraisal • Assignment Eng. Rober
Page 105 and 106: appraisal • Assignment to the fir
Page 108 and 109: Refurbishment Project
Page 110 and 111: efurbishment project The architects
Page 112 and 113: efurbishment project Rennovation Wo
Page 114 and 115: efurbishment project Art. 4 Descrip
Page 116 and 117: efurbishment project Art. 7 Descrip
Page 118 and 119: efurbishment project Art. 11 Descri
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Page 124 and 125: efurbishment project Ambassador Sui
Page 130 and 131: efurbishment project Executive Suit
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Page 134 and 135: efurbishment project Kitchens Descr
Page 136 and 137: efurbishment project Rooms Descript
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efurbishment project Wellness and S
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efurbishment project Tv’s Rooms D
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efurbishment project Landscape Desi
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tropp refurbishment project Landsca
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value of the company VII The Team -
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the team The overall development of
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who’s’ who
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the team Auditor Mr. Simone D’Amb
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PPP Business Plan 09 03

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