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PPP Business Plan 09 03

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marketing plan<br />

Club & Membership<br />

P intends to become a private structure designed exclusively for a specific segment of the general public (“Target Guests”). These are<br />

individuals that are either involved in the international film industry, top athletes or any other individuals that satisfy the requirements<br />

associated to their reputation and standing.<br />

As such, a membership program has been designed for the use of the P. In In order to reserve a suite of P each person must be a member<br />

of the P Club. Each new member application will be reviewed by the board members of the P. All requested reservations will be<br />

reviewed to ensure the peace, tranquility and compatibility with another member guest wanting the same time period. The intent is to<br />

create an atmosphere of privilege and exclusivity which is widely sought after by the type of Members P intends to attract. Please note<br />

that although Limited Partners will have access to P on a residual basis (that is, those days made available that our outside the high-mid<br />

season) and they will belong to the P Club.<br />

a service like this<br />

has never been seen before<br />

P stands for<br />

privilege privacy prestige<br />

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