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Creative HEAD April 2017

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Gary Hooker and Michael Young<br />

Boogie<br />

NIGHTS<br />

IN THE RATHER PLUSH setting of the Palm Court<br />

at London’s Waldorf Hilton, Gary Hooker and Michael<br />

Young stepped back in time to find a ’70s flavour of<br />

inspiration for a very modern launch – the revamped<br />

BlondMe colour range from Schwarzkopf Professional.<br />

With authentic fashion accessories sourced especially<br />

for the occasion, Hooker & Young illustrated their love<br />

of wearable, client-friendly colour and styling with a nod<br />

to the editorial. The variety on show was impressive,<br />

from honey glazed blondes to stunning silvers, all<br />

delivered with that ’70s panache (think Jerry Hall at the<br />

height of her Roxy Music collaboration). The lads kept<br />

everyone amused too, with plenty of on-stage ribaldry<br />

(often at the expense of guest Andrew Barton, a good<br />

friend of the duo, who sat on the front row).<br />

86<br />

CREATIVE <strong>HEAD</strong>

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