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Creative HEAD April 2017

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HIT THE ROAD AND DISCOVER THE NEW PRODUCTS FROM<br />

KMS THAT ARE GUARANTEED TO SHAKE UP THE STYLE SET<br />

CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />

To Seoul<br />

From New York<br />

KMS MOISTREPAIR Cleansing Conditioner<br />

is the newest Start product to join the<br />

co-washing trend that’s sweeping Seoul.<br />

The cleansing conditioner is made with<br />

conditioning agents with a small amount<br />

of cleansing agents so you get highly<br />

conditioned, clean hair.<br />

KMS HAIRSTAY Working Hairspray is<br />

perfect for New Yorkers rushing to work<br />

battling humid summers and snowy<br />

winters. Made with flexible, humidityresistant<br />

polymers, the spray allows your<br />

clients to build their look – the more they<br />

spray, the more it holds.<br />

via London<br />

KMS ADDVOLUME Texture Creme is weatherproof<br />

for London, providing humidity resistance<br />

for up to three days – perfect for clients with fine<br />

hair as it adds texture, body and volume thanks to<br />

calcium minerals that coat every hair strand.<br />

And Berlin<br />

KMS ADDVOLUME Liquid Dust is inspired by<br />

Berlin’s club scene where people stay out until the<br />

sun comes up and want to change their look from<br />

day to night to morning. Liquid Dust easily creates<br />

fullness without the mess of a powder and clients<br />

can reshape anytime.

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