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HIT THE ROAD AND DISCOVER THE NEW PRODUCTS FROM<br />
KMS THAT ARE GUARANTEED TO SHAKE UP THE STYLE SET<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
To Seoul<br />
From New York<br />
KMS MOISTREPAIR Cleansing Conditioner<br />
is the newest Start product to join the<br />
co-washing trend that’s sweeping Seoul.<br />
The cleansing conditioner is made with<br />
conditioning agents with a small amount<br />
of cleansing agents so you get highly<br />
conditioned, clean hair.<br />
KMS HAIRSTAY Working Hairspray is<br />
perfect for New Yorkers rushing to work<br />
battling humid summers and snowy<br />
winters. Made with flexible, humidityresistant<br />
polymers, the spray allows your<br />
clients to build their look – the more they<br />
spray, the more it holds.<br />
via London<br />
KMS ADDVOLUME Texture Creme is weatherproof<br />
for London, providing humidity resistance<br />
for up to three days – perfect for clients with fine<br />
hair as it adds texture, body and volume thanks to<br />
calcium minerals that coat every hair strand.<br />
And Berlin<br />
KMS ADDVOLUME Liquid Dust is inspired by<br />
Berlin’s club scene where people stay out until the<br />
sun comes up and want to change their look from<br />
day to night to morning. Liquid Dust easily creates<br />
fullness without the mess of a powder and clients<br />
can reshape anytime.