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{ SMARTBOND }<br />
BIGGER BUSINESS, HEALTHIER HAIR<br />
WITH NEW SMARTBOND SERVICES!<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
Since its launch last year, Smartbond from L’Oréal Professionnel has had a considerable impact – both on salons seeing a<br />
bigger bill from its services, and colour clients enjoying softer, stronger, shinier hair. But the good news just got even better –<br />
Smartbond services are for all clients, not just colour guests… and L’Oréal Professionnel has unveiled four services to help you<br />
upgrade your clients to the hair of their dreams – stronger, better protected and gorgeously glossy!<br />
Add Smartbond to any of<br />
your colouring services for<br />
added protection, making it<br />
a Smartcolour!<br />
Try the diamond clear<br />
top coat Smartgloss, the<br />
must-have service for<br />
those wanting a dazzling<br />
mirror-like finish. Add<br />
Smartbond with Dia Light<br />
or Dia Richesse Clear for the<br />
ultimate shine.<br />
Use Smartbond with your<br />
client’s regular cut or blow<br />
dry appointment as a standalone<br />
10-minute Smartcare<br />
treatment – it boosts the<br />
strength of their hair,<br />
adding shine and<br />
preventing damage.<br />
And now, you can<br />
also add Smartbond into<br />
any texture or straightening<br />
services that clients have<br />
asked for, to get the ideal<br />
condition, every single time.<br />
{<br />
THE RETAIL } { THE COURSE }<br />
To prep the finished look,<br />
you can always rely on<br />
Tecni.ART Pli, L’Oréal<br />
Professionnel’s backstage<br />
favourite. This essential<br />
session styling product is<br />
a heat-activated memory<br />
spray that provides shape,<br />
grip and hold. Spray<br />
liberally onto damp or<br />
dry hair before creating<br />
any desired style. It’s a<br />
one-bottle wonder!<br />
GET CREATIVE IN <strong>2017</strong>!<br />
DO YOU WANT to learn how to bespoke<br />
your colour offering in the salon? Sophie<br />
Kearney (pictured), colour director at George’s<br />
Hairdressing in Leicester, is known for her<br />
inspirational trend training, enthusiastic style<br />
and modern colouring techniques. In her<br />
<strong>Creative</strong> Colour course, Sophie will inspire you<br />
with mixing ideas and formulas, trends and<br />
techniques. Book your place now for her 8 May<br />
session in Manchester, 3 July in Suffolk or<br />
30 October in Edinburgh. Call 0800 028 3448.<br />
CREATIVE <strong>HEAD</strong><br />
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