Creative HEAD April 2017

#CHedit
MY month
AHEAD
What April has
in store for...
It List winners enjoy day with Adam Reed
THE IT LIST 2016 winners enjoyed an exclusive and intimate hands-on styling masterclass with
ghd ambassador and session maestro, Adam Reed, as part of their incredible prize. The day-long
event – held at ghd’s Dean Street studio in London – took the form of an informal shoot, with
Adam fielding questions about his multi-faceted career while guiding the winners through his
favourite backstage hacks and time-saving techniques for use both on set and in the salon. The
It Listers were let loose to create their own dressed-out looks on two models, before Adam joined
in with an impromptu iPhone shooting session. Armed with a ghd Air, he helped them all get the
shot by diving to the floor and acting as a makeshift wind machine!
IT COULD BE YOU – find out more about how to enter The It List from page 46. Good luck!
MORE SALONS SEARCHING FOR APPRENTICES
MORE THAN HALF of salons across
Britain are looking to take on at least one
apprentice over the next 12 months, according
to the 2017 Beautiful Britain report from
Salon Services, Creative HEAD can
exclusively reveal.
About 58 per cent wanted to take on at least
one apprentice, up from 43 per cent in 2016.
Warren Scarr, managing director and group
vice president of Sally Salon Services UK and
Ireland, said: “One of the biggest challenges
to overcome is visibility: businesses need to
2017
know where to find and recruit apprentices,
and how to promote themselves as attractive
places to start a career.”
The sixth annual Beautiful Britain report
also revealed that the top investment priorities
for businesses across the UK were prioritising
new treatments/services (66 per cent of salons),
followed by equipment (45 per cent) and staff
training (37 per cent).
The map of the UK haircut prices saw
London charging £35.10 on average, while
Wales was lowest at £20.10.
DENIS ROBINSON
RUFFIANS
It’s my first full month as
artistic director for Ruffians
so it’s going to be busy! I’m
travelling our stores, building
our art team, and we’re
deciding on which Most
Wanted Award we will be
entering this year, and helping
to write the
It List Rising
Star entry
form for one of
our graduate
stylists.
MARCELLO MOCCIA
ROOM 97
We have two salon teams
through to the L’Oréal
Colour Trophy North Eastern
Backstage Live Tour, which
we’re really excited about!
We’re spending the first part
of the month ensuring the
teams’ final looks are catwalkready
with
team meetings
and plenty of
planning to
ensure it all
goes well.
MEET THE NEW SCHWARZKOPF
PROFESSIONAL YAT FOR 2017!
SCHWARZKOPF PROFESSIONAL has announced
the six new members of its 2017 Young Artistic Team.
They are (pictured, clockwise from back left): Abbey
Jarrold, realhair; Sinead Hourihane, Lynda Maher
Hair; Jade Morrin, En Route Hair & Beauty; Megan
Deigan, Rainbow Room International; Bevan Scott
Clark, Hooker & Young; and Christie Sanders, Austen
Thomson Hair. The six were
selected after rigorous testing
judged by session stylist Kim
Rance, Trevor Sorbie’s Tom
Connell and HOB Salons’
Peter Burkill.
Robert Eaton is new
face of Hot Tools
ROBERT EATON, the 2016 Most Wanted
Colour Expert, is the new European brand
ambassador of Hot Tools Professional as
it launches in the UK. The announcement
coincided with its newest innovation, the
CurlBar, ergonomically designed for easier
use by hairstylists. The colour director of
Russell Eaton salons said: “I am hugely
impressed by its product innovation.
There is no doubt this will be a brand that
is going to change the way hairdressers
curl hair.”