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Creative HEAD April 2017

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BABE<br />

<<br />

THE BEACH IS<br />

BACK<br />

BEACH BABE HAIR IS ALWAYS POPULAR COME SUMMER, BUT IT’S BIGGER, BETTER AND BEACHIER<br />

THIS SEASON. HELP CLIENTS GET THAT SEXY, SUMMER VIBE WITHOUT WORRYING ABOUT SUN-<br />

STRESSED STRANDS WITH BED <strong>HEAD</strong> TOTALLY BEACHIN’ AND ITS NEW SUMMER STYLER<br />

FUN-FILLED SUNNY days and sweaty, up-all-night parties<br />

are what summer is made for, but relentless humidity,<br />

heatwaves, and sea and pool water are the stuff of nightmares.<br />

Help a client out and give them Bed Head Totally Beachin’<br />

range by TIGI.<br />

Bed Head by TIGI has put its range though the Beachin’<br />

Torture Test where each summer haircare formula is put in<br />

a full-on simulation of the kind of environment that causes<br />

major damage, frizzy, dry hair to test against the biggest<br />

holiday hair stressors – sea water, pool water, humidity and<br />

styling. The results? Bed Head’s Totally Beachin’ range totally<br />

wins on all counts.<br />

The Totally Beachin’ Shampoo and Conditioner are<br />

colour safe and designed for all hair types, cleansing beach<br />

and pool build up, while protecting from summer causes<br />

of damage.<br />

And now your clients can get fabulous holiday hair even<br />

when they’re not sunning themselves on the beach with the<br />

new Bed Head Totally Beachin’ Queen Beach Salt-Infused<br />

Texture Spray. This fast-dry spray, infused with Balinese sea<br />

salt, leaves hair with long-lasting body and 24-hour ‘beachy’<br />

texture for the ultimate surf babe look.<br />

So let your clients do summer their way with Bed Head<br />

Totally Beachin’.<br />

68

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