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#BusinessEdit<br />
LIZZY JACKSON<br />
PR & MARKETING<br />
MANAGER<br />
CLOUD NINE<br />
WHAT IS THE ‘REVOLUTION’?<br />
We are visiting salons and<br />
swapping their old irons<br />
for new Cloud Nine ones.<br />
It started with our No Rules<br />
campaign. We believe hair<br />
types are as unique as<br />
fingerprints, and that there<br />
are no rules when it comes to<br />
styling. One temperature isn’t<br />
right for everyone. All stylists<br />
and salons need to do is share<br />
on social media why they<br />
think we should visit them<br />
next and swap their irons.<br />
WHAT’S SO INNOVATIVE<br />
ABOUT CLOUD NINE?<br />
Everything we do is<br />
innovative – it’s why we<br />
sponsor the Most Wanted<br />
Award for Innovation! We<br />
invented the first induction<br />
heat roller system and the<br />
world’s first buttonless iron.<br />
The Touch is one of the<br />
world’s fastest irons, all you<br />
need to do is touch the plates<br />
together and its ready to use<br />
in fewer than 10 seconds.<br />
WHAT’S COMING NEXT?<br />
Nothing that’s not exceptional.<br />
It’s not enough to make good<br />
products. Good is the new<br />
normal. That said, look out<br />
for something cool in May…<br />
Q<br />
A<br />
TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!<br />
SAM BURNETT, FOUNDER OF HARE & BONE<br />
AND KMS GLOBAL STYLE COUNCIL MEMBER<br />
You’ve worked in many areas of hair, which would you say is your favourite and why?<br />
Marcus King, @hookerandyoung<br />
They all complement and strengthen each other and I get so much joy out of all of them. I love<br />
the pace and energy backstage and the unpredictability of working in session. I also find being in<br />
the salon on a Saturday with my team and my clients is a happy place for me, over the weekend<br />
the PR machine stops, the phone and emails stop, I can go back to really focusing on my craft.<br />
Do you ever run out of inspiration? And if so, how or where do you go to reignite it?<br />
Robbie Purves @arthaus_hair<br />
It’s difficult to run out of inspiration as I live in central London and work with such talented,<br />
creative people everyday. I’m always working in different environments – backstage at shows,<br />
shoots, music events and videos, in different countries so I’m constantly influenced by different<br />
creatives and ideas. I’ll check out what exhibitions are on, this often means hitting up the V&A,<br />
Tate Modern and so on. Instagram and fashion magazines provide inspiration to me, too.<br />
What are your brand visions for the next two, five and 10 years?<br />
@austenthomson<br />
For the next two to five years I want to maintain steady growth, maximise the full potential of<br />
our existing salon and team. Once I’m happy, we will stagger expansion to two more salons.<br />
We will achieve this by continued investment in education and development of our team. I am<br />
a firm believer in homegrown stylists so we invest a lot of time and effort in to our apprentice<br />
programme, these young hairstylists are our future. The salon is already a popular destination<br />
for VIPs including pop stars, TV personalities and even the occasional royal, so I intend to grow<br />
this side of the business by nurturing our growing relationships with top London hotels, record<br />
labels, management companies and fashion brands. I would love to see Hare & Bone expand into<br />
education and become an international name.<br />
Next issue: Sassoon international creative director, Mark Hayes. Tweet us at @creativeheadmag<br />
Insider Insight<br />
Supported<br />
45% take<br />
by<br />
is the percentage of beauty bookings made outside of salon hours. Nowadays clients<br />
have high expectations and want to be able to book a haircut anytime, anywhere and it<br />
can be challenging for businesses to meet this demand. top tip! Online booking systems<br />
can help. Appointment management software, such as Connect from Treatwell, lets salons<br />
bookings even when they’re closed. It’s a much easier way to meet the demand.<br />
To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business or call 0330 100 3515<br />
38 CREATIVE <strong>HEAD</strong>
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