You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Image: Ambra Vernuccio<br />
Pro<br />
secrets!<br />
Last month it was Mythic Oil<br />
Original Oil; this time it's all about<br />
L'Oreal Professionnel's’number one<br />
backstage favourite, Tecni.ART Pli<br />
WE’VE DISCOVERED THE TOP<br />
FIVE L’ORÉAL PROFESSIONNEL<br />
PRODUCTS THE PROFESSIONALS<br />
CAN’T LIVE WITHOUT!<br />
THROUGHOUT THE YEAR,<br />
WE’LL REVEAL ONE OF THE<br />
PROS’ TOP FIVE ESSENTIALS<br />
THE<br />
SECRET’S<br />
OUT…<br />
TRYING TO STOP a hairstyle falling flat or an up-do losing<br />
its shape and structure the moment it gets a little windy can<br />
be the bane of a hairstylist’s life. That’s why the pros turn to<br />
Tecni.ART Pli by L’Oréal Professionnel to create styles and<br />
keep them looking good for as long as necessary.<br />
Tecni.ART is L’Oréal Professionnel’s most-loved styling<br />
range, used backstage during the fashion week shows because<br />
session stylists know the high-performance styling products<br />
won’t let them down. Tecni.ART includes 32 professional<br />
products, and the L’Oréal research team is constantly<br />
innovating and perfecting these to meet the most demanding<br />
needs of top hairstylists.<br />
A total of 1,500 formulas have been tested and approved by<br />
more than 100 session stylists to create an incredibly refined<br />
range of products that can be layered and cocktailed together<br />
without the fear of ever being too much. From this range,<br />
Tecni.ART Pli is L’Oréal Professionnel’s number one favourite<br />
backstage. Here’s why:<br />
• The heat-activated memory spray shapes, grips and holds.<br />
• It’s often referred to as a foundation for hair.<br />
• Perfect for blow-drys, curls, finger waves and sets.<br />
• You can ‘undo’ hairstyles with Pli by blasting hair with a<br />
hairdryer or warming it in your hands and pressing it into the<br />
hair for an undone, DIY feel.<br />
So the secret’s out – Tecni.ART Pli is an essential the pros<br />
can’t live without. And now you can recreate the latest<br />
catwalk hair trends in your salon quickly and easily thanks<br />
to Tecni.ART Pli.<br />
The Pros’ secrets are out – discover the essentials you can’t live without throughout the year, only in <strong>Creative</strong><br />
<strong>HEAD</strong>. To find out more about L’Oréal Professionnel, call 0845 600 0122 or visit lorealprofessionnel.co.uk.<br />
Keep up to date with the brand on social media @lorealprouk #lorealpro<br />
44<br />
CREATIVE <strong>HEAD</strong>
Change language