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IN THE CITY THAT NEVER SLEEPS THERE’S A SENSE OF PRACTICALITY<br />
AROUND STYLE – FUNCTIONAL CAN STILL BE FASHIONABLE<br />
AND RETAINS THAT INDESCRIBABLE NEW YORK QUALITY<br />
Jake’s style equation<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
START<br />
KMS COLORVITALITY Shampoo<br />
STYLE<br />
KMS HAIRPLAY Molding Paste<br />
FINISH<br />
KMS HAIRPLAY Playable Texture<br />
“This style really reflects what’s<br />
happening on the streets. It’s an urban<br />
aesthetic and speaks to the individual<br />
sense of style: effortless yet deliberate,<br />
fun and confident”<br />
Lori Panarello, KMS Global Style Council member
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