Creative HEAD April 2017

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LOVE GREY? THIS IS WHAT YOU NEED 72 CREATIVE HEAD
GETTING THE COOLER SHADES OF GREY ‘JUST SO’ FOR CLIENTS CAN BE TRICKY. TRACY HAYES OF FUDGE PROFESSIONAL EXPLAINS WHY NEW HEADPAINT ASH INFUSIONS ARE UP TO THE JOB CREATIVE HEAD ADVERTORIAL TO KEEP GREY looking cool and not simply prematurely aged, you need a range that goes above and beyond. Fudge Professional’s Headpaint colour line promises to be what all colourists need to create bespoke shades over pre-lightened hair with Ash Infusions, a smoky capsule range of enhancing and neutralising toners. “Seeing that the grey/silver trend is so popular, we wanted to create our own bespoke tones and tested them vigorously to ensure that we were completely happy with the complementary tones and the wash out/fade effect also,” explains Tracy Hayes, global head of technical training at Fudge Professional. “We have launched Graphite hue, which is a deep grey; Silver Lilac, a soft smoky lilac/grey; and Rose Quartz, which is a soft, smoky pink amethyst. Tracy explains these new shades can also be mixed with each other, as well as the whole of the Headpaint portfolio. “The colour palette options are limitless,” she says. But she advises that, as they are toners, the development time needs to be watched closely. “It can be anything from two to 30 minutes, depending on the desired colour,” she adds. To get the most out of Ash Infusions, Tracy suggests using whole head bleach toners to create beautiful greys, silvers and pinky lilacs, but your technique on application can be limitless. “You can be as creative as you like with adding sections of all colours to suit the haircut. Also, the tones can be added to partial bleached hair within the natural or tinted base colour. A favourite technique is Graphic Balayage, created by the X-presion Creative Team, used on pre-lightened hair applied in a graphic/pixelated format through the longer lengths and finished with the new Ash Infusions,” says Tracy. The X-presion Creative Team is known for its creative collaborations so it’s no surprise that the team has already started testing out the new Ash Infusions. Discover how they got involved with Fudge Professional overleaf and see the results of the collaboration, from page 76. BEHIND FUDGE PROFESSIONAL’S HEADPAINT Versatile and easy to use, Headpaint is the perfect colour solution for the specialist looking for great shine, superb grey coverage and perfect results. Uncut molecules and pure pigments penetrate deeply into the hair structure to deliver light-refl ective shine as well as colour longevity, while the dualsystem technology means that you can create permanent and demi-permanent results from one range depending on the strength of the peroxide catalyst you use. And you don’t need to worry about the condition of the hair throughout the colour process – natural botanical extracts and hydrolysed rice protein strengthen and nourish to ensure hair remains in excellent condition. Tracy Hayes Show clients it’s cool to go grey with Ash Infusions by Fudge Professional. To find out more, call 020 7845 6333 or visit fudgeprofessional.com CREATIVE HEAD 73
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In print•online•everywhere! £4
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NEW YORK LO
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ANYTHING GOES IN LONDON - STYLE ENC
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START: After shampooing, apply KMS
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SKYSCRAPERS MEET TEMPLES AND PALACE
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CREATE INFINITE STYLES WITH THE EAS
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BEARD SERUM TO STOCK THIS PRODUCT C
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Mary Katrantzou’s trademark print
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STYLE UNITES US At KMS, our Style C
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Editor’s letter 30 80 90 ASIDE FR
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The Versatility of
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Creative HEAD April 2017

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