Food Turkey Ocak Şubat 2018

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ISM Cologne - the big world of sweets and snacks The big world of sweets and snacks will be meeting up at ISM in Cologne in January 2018. The trade fair brings international suppliers of sweets and hearty snacks as well as hot drinks (coffee, tea and cocoa) together with buyers from all over the world once a year. With around 1,600 exhibitors from around 60 countries and over 38,000 trade visitors from 143 countries, ISM is the largest trading platform for sweets and snacks in the world. Companies that have not exhibited at ISM so far, are given the opportunity to take advantage of various interesting participation models. Primarily newcomers and start-ups, but also suppliers of coffee and new snacks (i.e. fruit and vegetable snacks for instance) can take advantage of the favorable conditions in an attractive exhibition environment via these special models. ProSweets Cologne - the international supplier fair for the sweets and snacks industry - will once again be staged parallel to ISM from 28 to 31 January 2018. 28 FOOD TURKEY January 2018
Depending on the product segment and market maturity, industry newcomers at ISM can apply for one of the four participation models that ISM has developed exclusively for these target groups. Newcomer Area The “Newcomer Area” has already been successfully introduced at ISM. Companies that have already established themselves on the market, but who have not exhibited at ISM in the past years or who have never exhibited, are given the opportunity here to present themselves under one roof together with other suppliers. The platform offers an attractive environment and favorable participation conditions. New: Start-up Area The “Start-up Area” is the right setting for really young, aspiring companies that have not existed for more than five years. For a small fee, the trade fair newcomers can book a small, fine complete stand at ISM and give themselves the chance to present themselves, their concepts and products to the market. Cologne Coffee Forum Coffee, tea and cocoa are part of the ISM exhibition spectrum. In order to whet the new exhibitors’ appetite, a participation in the “Cologne Coffee Forum” offers ideal framework conditions. The favorably priced workstations are placed together with other suppliers from the hot drinks segment and in the direct vicinity of an attractive program with coffee pairing, espresso seminars and best practice presentations in Hall 5.2. New Snacks Pavilion Fruit and vegetable snacks, breakfast snacks, meat snacks and jerkies are high in trend. And they are part of ISM. For companies, who would like to present these products at the largest trade fair for sweets and snacks in the world, the “New Snacks Pavilion” offers the perfect setting. The theme-oriented pavilions also offer extra advantages. They bundle themes and companies in an attractive way and make it easier for the visitors to find and establish contact to interesting suppliers. ProSweets Cologne - the international supplier fair for the sweets and snacks industry - will once again be staged parallel to ISM. Together with ProSweets Cologne, ISM covers the entire value chain of sweets production and sales at the same time and place – a worldwide unique constellation. 29
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Page 44 and 45: Who are your sponsors? All of the i
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hand, packed foods are healthier an
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