Food Turkey Ocak Şubat 2018

sweets, biscuits and coffee or cocoa
and tea go together and will provide
new impulses for the trade and for
cafés. The same applies here too: Coffee,
tea and cocoa offers are also on
display at the stands of many of the
other ISM exhibitors. However, the
“Cologne Coffee Forum” is lending
the theme coffee a special anchor
point at ISM.
The complete offer of ISM exhibitors
is available in a fast and simple process
via the exhibitor database, which
is found on the website. The exhibitor
data can for example be sorted according
to nations and product segments,
as well as according to trend
themes. These include i.e. Organic,
Fair-traded, Vegan, Allergy-friendly,
Halal and Kosher. ISM in Cologne encompasses
among others the world’s
largest offer of sweets and snacks
trademarks. These can also be found
in the exhibitor database of ISM.
Two further highlights are
awaiting to be discovered by
the visitors in 2018.
Companies that want to test the marketing
platform ISM for themselves are
exhibiting in the “Newcomer Area”
again. This special area is fully-booked
again this year with the participation
of 12 companies.
ISM is offering an own platform for
“Start-ups” for the first time this year.
14 companies that have not existed
for more than five years will be exhibiting
here and presenting their products
and concepts.
The event programme of ISM offers
further input, not only at ISM, but also
at ProSweets Cologne, which is being
staged parallel. These include lectures,
workshops and special events such
as the “New Product Showcase”.
Wednesday, 31.01.2018, the last day
of the fair, is no exception to the rule
here: ISM is presenting the “Trend and
Theme Day”, a special programme for
both buyers and the industry.
50 FOOD TURKEY January 2018