2018 Beach Retreat Leader Manual

#SECONDSTUDENTS SOCIAL MEDIA 101
WHY SOCIAL MEDIA?
Social media is the second main source of communication for most teenagers, after texting. In light of this, it will play an
important role in connecting with your condo during and after Beach Retreat. Social media is also a great way for Second
Students to tell the story of our Student Ministry and more specifically, what happens at Beach Retreat.
HOW TO USE SOCIAL MEDIA AS PART OF SECOND STUDENTS:
SNAPCHAT
1. Although Snapchat began with tainted purposes, it has become the most popular social media app used by students.
2. Students use Snapchat to send pictures to select friends. These photos can only be viewed once, for 3-10 seconds. Pictures
can also be posted on their story, for all of their friends to view multiple times.
3. Snapchat is most popular for its fun filters that use facial recognition to change the way a person’s face looks.
4. Many students in your condo will most likely use Snapchat to communicate with their friends.
5. If you use Snapchat, place as much content as possible on your public story so all can see what’s happening with you and
your group during Beach Retreat.
INSTAGRAM
6. Instagram is another type of social media your students will use. Students post pictures on their feed with a caption and
hashtag for their followers to “like.” You can also “tag” people who are in your picture.
7. Other features on Instagram are “stories” and “live.” These are great tools to allow as many people as possible to view
what you are posting about Beach Retreat. To add pictures or videos to your story, click the camera at the top left of your
Instagram screen. This is also where you can “live” stream for your followers to see what is happening at Beach Retreat in
real time!
8. Make sure to download Instagram and follow @secondstudents. This one Instagram account represents all six campuses.
Also, make sure to follow the students in your condo so you can tag them and “like” their pictures throughout the week.
9. When posting at Beach Retreat, use the hashtag #secondstudents and tag @secondstudents. Rather than creating your
own hashtag or tagging only your campus, this allows us to have the greatest impact on social media.
10. Example: “Love my condo already! #secondstudents @secondstudents”
FACEBOOK
1. People still use Facebook and it is an important social media platform. The best way to communicate with adults and your
condo’s parents is through Facebook.
2. Like our Second Students Facebook page. This page will post daily pictures and videos from Beach Retreat. Make sure to
“like” and “share” these posts with your friends to tell the story of Beach Retreat with the world.
10
@secondstudents
#secondstudents