Estetica Magazine UK (1/2018)

Dyson Supersonic, the hairdryer
which has quickly achieved cult
status by hair professionals and
clients alike. Dyson engineers -
no fewer than 103 working on this
project alone - analysed the
structure of the hair shaft from root
to tip in order to understand how it
reacts under sources of stress and to
understand how to keep it healthy
and conditioned. Over a period four
years they tested their prototypes
- around 600 in all - on all different
types of hair, to mechanically
simulate drying techniques, some
of which may vary from country to
country. If you laid the hair strands
so far tested end-to-end they would
reach the phenomenal length of
1,625 kilometres! Dyson has also
invested many millions of pounds in
research on the science of hair and
on problems related to traditional
appliances, with the aim of
developing an optimised concept:
the hairdryer handle rather than the
head. The result is a perfectly
balanced, incredibly silent device -
the Dyson engineers have actually
managed to apply the science of
sound to the engine, bringing it up
to an acoustic frequency that is
higher than the range that can be
heard by the human ear! Hairstylists
who have already used the
Supersonic backstage at some of the
most prestigious fashion shows on
the planet particularly appreciate
Dyson's patented Air Multiplier
technology. Thanks to this
technology, the volume of air sucked
into the engine is tripled, producing
a high pressure and high speed jet.
A targeted air jet, at an angle of 20°
provides a perfectly controlled
and accurate handling technique,
making it possible to both dry and
style the hair in one simple step.
Fast, accurate
and intelligent: the
Dyson Supersonic
hairdryer!
a silent, fast, light and intelligent
hairdryer. Just like in the case of
Dyson's other major technological
achievements, the engine is at the
heart of the new Supersonic's
outstanding performance.
The bespoke Dyson V9 digital
engine is up to eight times faster,
while weighing half that of the
average engine in a traditional
hairdryer. Furthermore, as it's
designed specifically to be powerful
but compact, the Dyson digital
engine is small enough to fit into
(right): Company
founder, James
Dyson, with the
Dyson Supersonic
hairdryer. (above):
Research scientists
working at the
Dyson laboratories.