Estetica Magazine UK (1/2018)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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An occasion which<br />
harnessed the<br />
power of teamwork,<br />
fuelled by extreme<br />
creativity and<br />
technical know-how<br />
team to get the best results by<br />
drawing on their individual skills<br />
and strengths. “From the moment<br />
I was announced as the winner<br />
until I received the prize in Milan<br />
in December, this been such a<br />
great journey for me,” commented<br />
Maria. “I would recommend that<br />
everyone enter the Mixology<br />
Master Competition, because it<br />
provides a priceless creative<br />
opportunity to do what we all<br />
love.” Working closely with Marco<br />
Antonio Restrepo, Jorge Cáncer<br />
and Kasper Thomas from<br />
X-presion Hair, it was inevitable<br />
that Maria pick up some<br />
inspirational new colouring<br />
techniques - the boys certainly<br />
didn’t disappoint! The objective<br />
for the new campaign was to<br />
achieve a very rich collection<br />
going from a commercial and<br />
elegant style through to a more<br />
editorial finish, playing with<br />
colours, shapes and textures.<br />
“The actual colouring is based on<br />
our Disruptive X-presion<br />
technique that is an evolution of<br />
the pixel we created a few years<br />
ago,” explains Jorge. “We created a<br />
3D effect that is even cooler to see<br />
live than in the pictures! It is<br />
important that it not be a colour<br />
on the surface of the hair, but<br />
rather a colour that changes with<br />
every movement of the hair.<br />
When you learn the technique,<br />
you can then adapt it to be super<br />
commercial and introduce your<br />
own interpretation in the salon.”<br />
There to ensure that the final<br />
looks conformed to the Fudge<br />
brief was Tracy Hayes, whose<br />
encyclopaedic knowledge and<br />
experience of all things hairrelated<br />
made her the main<br />
protagonist in ensuring that the<br />
final collection turned out to be so<br />
exceptionally beautiful: “It was<br />
essential that we created<br />
commercially-attractive looks that<br />
would appeal to our salons and<br />
clients globally, whilst still taking<br />
their breath away with the skill<br />
and impressive techniques used in<br />
each look,” explains Tracy. “We<br />
also made sure to represent the<br />
full Fudge Professional colour<br />
palette on different hair lengths,<br />
so that no matter what the client’s<br />
hair colour or style might be, this<br />
collection will have something to<br />
really inspire everyone,” adds<br />
Emma Bate, Fudge Professional<br />
Brand Manager.<br />
Hair: X-presion @xpresioncreativos for Fudge Professional<br />
Colour: X-presion and Tracy Hayes for Fudge Professional<br />
Photo: Stefano Cattelan/Make-up: Barbara Bonazza<br />
Styling: Manuela Mezzetti/Products: Fudge Professional<br />
Coordination: PMS by <strong>Estetica</strong><br />
photoshoot<br />
23
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