Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Design heritage Takara Belmont has perfected the art of timeless style through almost a century. Takara Belmont is global presence that draws on interior and equipment design influences to shape new salon ideas. tradition for quality, expertise and design has resulted in a salon proposition that goes beyond everything that meets the eye. Many of Takara Belmont's chair and equipment designs have spanned the decades to remain contemporary, despite ever-changing interior design trends and styles. Their introduction of new products and technologies and expansion into reception and styling stations remains true to their hair heritage whilst satisfying every equipment requirement. A WORLD-CLASS REPUTATION Takara Belmont has earned a reputation for world-class equipment and every offering is stress-tested to ensure stringent quality standards are met.
“We are uncompromising when it comes to quality,” says Katie Wrighton, Territory Sales Manager. “As a global business with 100 offices worldwide, our reputation for unrivalled manufacturing quality, product performance and durability are values we uphold in every product.” The company, formed in Japan in 1921, has many products in its portfolio that have changed very little visually. The Adria II styling chair, for example, was created in 1971 and remains its most popular hairdressing chair, whilst advances in technology and manufacturing have yielded subtle changes that enhance its appeal without tampering with the features that brought it global success. “We have built on the strengths of Adria and then enhanced, improved and evolved it,” explains Katie Wrighton. “This includes the introduction of the RS Adria II shampoo system where we have moved the Adria II concept to the backwash. This enables salons to coordinate equipment throughout the salon journey.” THE PROCESS OF INNOVATION With the launch of their first ever barber char in 1940, the no. 130 marked the beginning of an era as Takara Belmont became a global success and a must have for the heart of every interior. Dominating the industry, 2011 marked a year for innovation with the introduction of add on services that provided an almost seamless segue into the world of luxury and VIP treatments. Peerless when it comes to the application of motorised technology, the Rollerball F processor brought groundbreaking colour processing innovation to the world of hairdressing. Using infrared technology to power its distinctive rotating ring, Rollerball F reinvented colour processing time and intensifying colour results. It has become yet another global success story for Takara Belmont. Katie Wrighton says, ‘Rollerball F set the benchmark for colour processing technology and we’ve expanded further with the MicroMist and Spa Mist ll processors. Revolutionising the application of motorised technology, the Yume DX shampoo and treatment system redefined the backwash whilst allowing for the addition of new service options and revenue streams. This indulgently cushioned couch offered clients a new spa-style standard at the backwash. It also provided a focal point for VIP services, such as facials and massage that gave salons the opportunity to up-sell. “Salons could now offer premier treatments and introduce other services to boost the customer experience and revenues. And, when paired with Spa Mist II, the experience is elevated to new heights. Not only does this combination create ambience, it uplifts the customers’ sense of relaxation and improves service outcomes. Spa Mist II also gives the versatility to introduce spa-style treatments such as hand and nail conditioning treatments.” As an evolution to the Yume concept, space challenged salons gravitate to the more recent Yume Espoir. This brings Yume luxury in a more space-saving package without compromise. WHAT LIES BEHIND Takara Belmont recognises there has to be a commercial imperative. It stakes its reputation on quality, of course, but also on helping salon owners become successful businesses too. Evidence of this approach rests in its Salon Design Service. Katie Wrighton: “Most owners have a vision, and idea or a concept for their salon. It’s a very individual, personal thing too. We promote the idea of working together in partnership with salon owners to bring their vision to life. But this goes beyond design. We incorporate service offerings into their plans and look at how to maximise commercial performance through smart equipment choices. We then create 2D and then 3D renders, from which the salon can work with architects and builders to bring their idea to fruition. It’s all part of a turnkey solution to support customers from concept to completion.” Equipment is more than choosing chairs, equipment or accessories. It’s recognising the long-term effects of making the right equipment decisions, appreciating the positive affect they have on the customer experience and salon incomes, and appreciating that equipment is an investment that pays dividends when approached in the right way. So, with a global presence that draws on interior and equipment design influences to shape new salon ideas and a partnership-based service approach designed to help you on the road to success, perhaps it’s time to consider your next equipment decision? www.takarahairdressing.co.uk The company, formed in Japan in 1921, has many products in its portfolio that over the years have changed very little visually. A global reputation unrivalled for quality and performance interiors 25