SleepTech September - October 2018

135
* Promotion (print, lanyards,
pillows, mufflers, bruises, cushion,
apron, key holders, gloves,
pennants, beach towel, printed
towels, etc.)
* Special process products
(leather laser burning and holing
labels, pucker on leather, printing
on genuine leather)
We have customers in different
segments of the industries from
home textiles to telecommunication,
from organization companies
to largest outerwear brands
of the world.
As a company started to export
right after one of its establishment,
how many countries are you
exporting to currently? What
activities are you doing to
strengthen your presence and to
penetrate into new markets?
We have exported to 56 countries
until now. We are currently
active in almost 20 countries
notable in countries such as
Germany, France and England.
We have an active and young
sales team for foreign countries
to maintain the existing markets
and to develop new ones. They
make foreign travels and visit existing
and prospective clients to
analyze and offer new designs.
The most important points for
us to strengthen our existing
markets and to find new ones
are trade fairs. Every single fair
contributed to our clientele. We
have been participating in PSI
International Promotional Products
and Advertising Fair held
in Dusseldorf for many years.
We will participate in Heimtextil
where the pulse of home textiles
beat in Frankfurt this year. We
will be at Fashion Prime to be
held in Izmir, 17-19 October, to
meet outerwear companies.
What are the factors pulling you
forefront in production? Which
technologies are you using?
Can you inform us about your
production capacity?
I would like to explain this with
a recent experience I had. We
prepared a live sample of a catalogue
which contained only 5%
of our products addressing to
the mattress industry this year
and handed them to production
and design teams of medium-sized
companies in Kayseri,
the hub of the mattress industry.
They commented right after they
went through the catalogue by
saying, “We have been manufacturing
for years but we have
never seen such good designs
before.”
I would like to highlight the
point that our most distinctive
side is our power of design.
We can combine, blend a lot
of techniques such as HP indigo,
digital printing, srq print,
sublime, hot-melt, tag transfer,
etc. and develop most striking
labels. As a matter of fact, the