SleepTech September - October 2018

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In Latin America, the economic
variables are running well and
many firms from Turkey are active
in this region and in the fairs with
their attractive displays. Though
it is rather far from Turkey, Latin
American market bears several
opportunities for our industry.
What does Sleep Well Expo mean
for Kirayteks?
Since we are the first firms that
accept the idea of this fair we
have always been on the positive
side. There are several problems
in fair operations. When the fair
is so great, you may have larger
audiences for your displays
but specialty fairs may be more
effective and more profitable.
Having powerful names among
the participants is important in
fair business. I saw that, a good
and powerful portfolio of companies
was realized for this fair. We
think that it will be more effective
year after year. We see a decline
in the participating companies in
other fairs that we participate in
with our mattress fabrics. This is
a sector specific fair. Sleep Well
Expo is a good address in this
regard and it fairs well having a
solid base of participants. I think
that Sleep Well Expo, to be held
concurrently with Home & Tex fair,
will be more efficient and produce
synergy for the industry.