SleepTech September - October 2018
SleepTech September - October 2018
SleepTech September - October 2018
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38<br />
“Product alternatives<br />
are doubling every<br />
year<br />
Bed Covers will<br />
show up with new<br />
products in Sleep<br />
Well Expo<br />
Serving at high production<br />
capacity and offering guarantee<br />
for high quality, Bed Covers<br />
keeps getting attention. We<br />
talked to Duygu Gunaydin,<br />
deputy general manager, about<br />
their preparations for Sleep Well<br />
Expo <strong>2018</strong>.<br />
Will you inform us about new<br />
products of the year that your<br />
company introduced to the<br />
market?<br />
We have been in an industry<br />
that meets the basic need of<br />
people for a good sleep that<br />
renovates the body and mind<br />
during sleep. We have prepared<br />
new products, pillow covers for<br />
the health and ergonomic needs<br />
of the consumers, without compromising<br />
their visual qualities<br />
with new patterns. For white<br />
groups we prepared functional<br />
products for new needs.<br />
How do you evaluate the<br />
importance of the research and<br />
development and innovation<br />
efforts of the producers in the<br />
mattress fabric industry?<br />
Our activities in export markets<br />
have been going on in <strong>2018</strong><br />
as well. We are happy that we<br />
have added new product groups<br />
to our export portfolio and have<br />
entered African and Arabian<br />
countries and some other European<br />
countries. By 2020 our<br />
plans for targeted export activities<br />
will be fully operational.<br />
The volatility of the exchange rates<br />
of foreign currency affected every<br />
industry. How was the effect on<br />
the mattress industry?
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