SleepTech September - October 2018

75
Gülfidan Yasar,
Brand Coordinator of Aydın Tekstil.
Our sleep quality with the
intensive tempo of our daily
life and the time spent in bed
is falling. Aydin mattress ticking
improves our sleep quality and
quality of life with new products
through the studies carried
out by the R & D department.
Demand and expectations of our
business partners for innovative
products are increasing in order
to compete with others and to
offer special products to each
customers. In addition to these
expectations, we are fulfilling
the requirements of demand and
dynamic branding in the market.
Could you mention your recent
export activities?
As Aydın Tekstil, we export to
more than 90 countries and we
continue to strive our operations
with marketing activities for new
markets and enhance relations
with existing customers.
The volatility in currency rates
influenced all industries. How
was its reflection on the mattress
industry?
The recent exchange rate fluctuations
have affected all producers
in our country and we believe
that this exchange rate turbulence
will become more stable in the
following months. By giving
greater weight to export, more
foreign exchange inflows will be
provided to our country and we
think that firms will get stronger
and stronger.
Which products will you exhibit at
Sleep Well Expo 2018? What would
you say about the show and about
your expectations?
We will offer our innovative
products which add lots of value
to sleep quality with new designs,
colors and qualities in this
fair we expect economic-middle
and top quality visitors from more
than one point of the world.