SleepTech September - October 2018
SleepTech September - October 2018
SleepTech September - October 2018
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58<br />
Allbemac exports 95 % of its<br />
production. Our products are<br />
available in many countries in<br />
Asia, Europe, the Middle East<br />
and Africa. Technical services<br />
and support are our biggest<br />
advantage for our customers.<br />
Faults and flaws become minimal<br />
when you project your machinery<br />
effectively at the beginning. So,<br />
the need for technical support<br />
and services are limited for our<br />
buyers.<br />
We have been producing pillow<br />
covers for thee years. It requires<br />
serious quality control and production.<br />
We’ve had a lot of experience<br />
in three years. The last<br />
6 months of 2017 and the first<br />
6 months of the year <strong>2018</strong> was<br />
an expansion period. We made<br />
several new pillows during this<br />
period. We will be in SleepWell<br />
Expo with original pillow cases<br />
you cannot see them in any part<br />
of the world. When designing<br />
the product we produce it by<br />
thinking about how it will be<br />
in the market in terms of both<br />
design and price points.<br />
What kind of R & D work do you<br />
do in the pillow and mattress<br />
sheaths?<br />
There are significant differences<br />
between them. Here, the main<br />
criteria is that the sheath must<br />
be in harmony with the mattress.<br />
You need to think about what<br />
kind of layers you can use. You<br />
have to think of each point, first<br />
you make prototypes subsequently<br />
we decide if we put it in<br />
the catalogue.<br />
What are the elements that affect<br />
the buyer preference of the buyers<br />
for mattress covers?<br />
In mattress covers washability<br />
increases the attractiveness<br />
of the product dramatically. It<br />
also accelerate the production<br />
process dramatically. Generally,<br />
companies who make sponge<br />
beds prefer zippered covers. We<br />
are producing quality products<br />
and therefore our customers<br />
comes from segments having<br />
high purchasing power.