SleepTech September - October 2018

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mattress buyers examine the
quality and price of mattresses
and they feel to decide in a few
minutes if the product deserves
the price. If you use a poor label
on a high-end product this may
have an effect on the decision.
For this reason the labels are
more important in the mattress
industry than other industries.
We are among the top-five in
the label industry. If we consider
the mattress industry we are
one of the biggest, or better to
say the most leading label company
when we take the woven
and other groups together.
What are the measures do you take
to protect the nature and human
health?
We are one of the most sensitive
companies in terms of
being environmentally friendly
and strict on human health. We
have registered our adherence
to the environment with OKEO-
TEX Clas 1 certificate and we
have approved our usage of
only trees grown for commerce.
Besides, we have BSCI, Sedex
and SMETA documents as working
conditions in the framework
of our social responsibility policy
certifying that we comply international
standards at employment
conditions. I have to say
that we have to cope with unfair
competition at this point. While
we obey all environmental and
social responsibilities by paying
a price we encounter the competition
of some others who don’t
care for these issues and don’t
pay any price for these. Buyers
should shoulder the responsibility
of choices at this point. They
should work with the companies
who comply with these standards
when they choose their
suppliers thereby contributing
to the environment and social
rights of the employees.
Anything to add?
Development and change are
our first priorities. We are trying
to make the motto, “you cannot
manage the things that you
don’t measure at your company”
as our living philosophy. We are
trying to measure our performance
at all fields and trying to
improve and develop it further.
It is a must for any company to
renew, change and improve itself
in order to survive at current
conditions. If you cannot read
the market conditions and if you
cannot set your future projections
correctly you can never
know what awaits you.