artotel_less_arty_issues_v2_180910
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11<br />
Online travel agents (OTAS)<br />
OTAs are able to provide your hotel with increased online<br />
exposure, as well as additional channels for distributing your<br />
inventory to generate revenue. Recommendations and several<br />
tools have been implemented to help you optimise your revenue<br />
from third-p<strong>arty</strong> websites.<br />
Brand trademarks on OTAS<br />
A preferred supplier or vendor acknowledges that art’otel<br />
values its trademark. The Brand has therefore developed strict<br />
agreements for OTAs, wholesalers and tour operators. Hotels<br />
are not allowed to enter into such agreements without prior<br />
approval from PPHE’s Distribution Department.<br />
Preferred connectivity<br />
Assessing a travel website<br />
There are various considerations which must be made when<br />
assessing a website distributor or advertising opportunity. Some<br />
main points to consider before requesting approval for<br />
participation include, but are not limited to:<br />
• Research connectivity;<br />
• Research the business model (retail, merchant/net, last<br />
minute and opaque);<br />
• Research sign-up costs, commissions, mark-ups or other fees<br />
associated with the supplier or vendor;<br />
• Research the relation the proposed site has with your<br />
targeted customer;<br />
• Analyse the average daily rate (ADR) you expect to achieve<br />
through this channel and the average ADR for your specific<br />
market on the site;<br />
• Refer to your hotel’s Business Source Report as a resource<br />
tool;<br />
• Research current placement on travel websites to determine<br />
if a special rate is required for better placement; and<br />
• Research if the site has promotional opportunities via sales,<br />
destination pages or other marketing opportunities to<br />
extend the reach of your hotel.<br />
Contracting of a travel website or<br />
wholesaler<br />
The final review of all OTA and wholesaler contracts is<br />
handled centrally by Radisson Hotel Group and/or by PPHE’s<br />
Corporate Distribution Department. Hotels are not entitled to<br />
sign any OTA or wholesale Agreements without the approval<br />
of Radisson Hotel Group legal department or PPHE’s<br />
legal department.<br />
Hotels may only participate with online suppliers/vendors<br />
offering connectivity to the Myfidelio / SmartHotel system or<br />
Curtis-C system either through a direct connection, a GDS or<br />
network switch services such as DHISCO. Once connectivity is<br />
provided by art’otel for the hotels, this is the only participation<br />
option available to the hotels.<br />
Preferred supplier & vendor selection<br />
Preferred supplier and vendor selection standards support<br />
art’otels efforts to build consumer confidence in the hotels while<br />
offering art’otel more favourable participation terms. art’otel<br />
preferred suppliers and vendors must operate under the<br />
following guidelines as described in this policy in order to be<br />
deemed an ‘art’otel preferred supplier/vendor’.<br />
Preferred suppliers/vendors must support the following:<br />
• Best online rate guarantee;<br />
• Brand negotiated margins guarantee;<br />
• Limited most-favoured nations clauses;<br />
• Yieldable inventory management;<br />
• Direct connectivity;<br />
• Content management guarantee;<br />
• art’otels trademark rights;<br />
• Marketing opportunities (positioning) guarantee;<br />
• Brand protection clause;<br />
• Discount or margin restrictions to brand limits;<br />
• A Maximum one-year term without automatic renewal;<br />
• No allocations;<br />
• Flexible pricing.<br />
A summary of approved OTAs and wholesalers is available on<br />
you:niverse and is frequently updated. Contract summaries of<br />
approved contracts are communicated to the relevant people<br />
within PPHE once they come online or when updates occur<br />
to the Terms & Conditions.<br />
The <strong>less</strong> <strong>arty</strong> <strong>issues</strong><br />
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