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11<br />

Online travel agents (OTAS)<br />

OTAs are able to provide your hotel with increased online<br />

exposure, as well as additional channels for distributing your<br />

inventory to generate revenue. Recommendations and several<br />

tools have been implemented to help you optimise your revenue<br />

from third-p<strong>arty</strong> websites.<br />

Brand trademarks on OTAS<br />

A preferred supplier or vendor acknowledges that art’otel<br />

values its trademark. The Brand has therefore developed strict<br />

agreements for OTAs, wholesalers and tour operators. Hotels<br />

are not allowed to enter into such agreements without prior<br />

approval from PPHE’s Distribution Department.<br />

Preferred connectivity<br />

Assessing a travel website<br />

There are various considerations which must be made when<br />

assessing a website distributor or advertising opportunity. Some<br />

main points to consider before requesting approval for<br />

participation include, but are not limited to:<br />

• Research connectivity;<br />

• Research the business model (retail, merchant/net, last<br />

minute and opaque);<br />

• Research sign-up costs, commissions, mark-ups or other fees<br />

associated with the supplier or vendor;<br />

• Research the relation the proposed site has with your<br />

targeted customer;<br />

• Analyse the average daily rate (ADR) you expect to achieve<br />

through this channel and the average ADR for your specific<br />

market on the site;<br />

• Refer to your hotel’s Business Source Report as a resource<br />

tool;<br />

• Research current placement on travel websites to determine<br />

if a special rate is required for better placement; and<br />

• Research if the site has promotional opportunities via sales,<br />

destination pages or other marketing opportunities to<br />

extend the reach of your hotel.<br />

Contracting of a travel website or<br />

wholesaler<br />

The final review of all OTA and wholesaler contracts is<br />

handled centrally by Radisson Hotel Group and/or by PPHE’s<br />

Corporate Distribution Department. Hotels are not entitled to<br />

sign any OTA or wholesale Agreements without the approval<br />

of Radisson Hotel Group legal department or PPHE’s<br />

legal department.<br />

Hotels may only participate with online suppliers/vendors<br />

offering connectivity to the Myfidelio / SmartHotel system or<br />

Curtis-C system either through a direct connection, a GDS or<br />

network switch services such as DHISCO. Once connectivity is<br />

provided by art’otel for the hotels, this is the only participation<br />

option available to the hotels.<br />

Preferred supplier & vendor selection<br />

Preferred supplier and vendor selection standards support<br />

art’otels efforts to build consumer confidence in the hotels while<br />

offering art’otel more favourable participation terms. art’otel<br />

preferred suppliers and vendors must operate under the<br />

following guidelines as described in this policy in order to be<br />

deemed an ‘art’otel preferred supplier/vendor’.<br />

Preferred suppliers/vendors must support the following:<br />

• Best online rate guarantee;<br />

• Brand negotiated margins guarantee;<br />

• Limited most-favoured nations clauses;<br />

• Yieldable inventory management;<br />

• Direct connectivity;<br />

• Content management guarantee;<br />

• art’otels trademark rights;<br />

• Marketing opportunities (positioning) guarantee;<br />

• Brand protection clause;<br />

• Discount or margin restrictions to brand limits;<br />

• A Maximum one-year term without automatic renewal;<br />

• No allocations;<br />

• Flexible pricing.<br />

A summary of approved OTAs and wholesalers is available on<br />

you:niverse and is frequently updated. Contract summaries of<br />

approved contracts are communicated to the relevant people<br />

within PPHE once they come online or when updates occur<br />

to the Terms & Conditions.<br />

The <strong>less</strong> <strong>arty</strong> <strong>issues</strong><br />

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