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56<br />

(6) Conflicts of interest PPHE’s employees and business partners must avoid situations where personal interests could<br />

conflict with PPHE’s interests.<br />

Any potential conflicts of interest must be reported promptly so that they can be managed<br />

appropriately.<br />

(7) Business partners PPHE’s reputation depends upon the quality of the service that we deliver.<br />

There must be a solid and documented basis for trusting and appointing a business partner to<br />

conduct business on PPHE Hotel Group behalf and sufficient background checks should be<br />

carried out.<br />

We will only pay our business partners in accordance with agreed terms and expect all our<br />

business partners to adhere to or adopt equally stringent ethical standards as set out in this<br />

Code.<br />

Our employees are instructed to refer to the Policy on the Use of Agents, Intermediaries and<br />

other Third Parties, and the Procurement Code of Conduct, for further guidance on this.<br />

(8) Political and<br />

Charitable Donations<br />

PPHE’s employees or others to whom this Code applies must not, under any circumstances,<br />

make political donations on behalf of PPHE Hotel Group.<br />

Charitable donations may not be made on behalf of PPHE Hotel Group without approval by<br />

the Legal Department. Charities with political connections must be avoided. A record must<br />

be kept of all charitable donations.<br />

(9) Books and records PPHE’s employees or others to whom this Code applies, must not create ‘off book’ or secret<br />

accounts or documents that do not accurately reflect the transactions to which they relate.<br />

(10) Reporting irregularities It is not enough simply to follow this Code. We must enforce this Code in the event we<br />

suspect or witness any breach of its provisions.<br />

Our employees are encouraged to report any concerns to the contacts set out overleaf. The<br />

concern will then be investigated promptly and impartially and any necessary steps can be<br />

taken to preserve PPHE’s reputation.<br />

Related policies and procedures<br />

In order to ensure that Licensee conducts art’otels’ activities in<br />

accordance with the art’otel’s Code, Licensee must complete<br />

the art’otels’ anti-bribery and corruption training module and<br />

ensure that Licensee reads and complies with the following:<br />

Gifts and Entertainment Policy;<br />

Policy on the Negotiation of Rates with Customers;<br />

Procurement Code of Conduct; and<br />

Policy on the use of Agents, Intermediaries and other<br />

Third Parties.<br />

In addition, Licensee should be familiar with art’otel’s:<br />

Disciplinary Policy; and<br />

Whistle-blowing Policy.<br />

Marketing<br />

Brand trademarks & logos<br />

The hotel may only use the art’otel® trade name and trademark<br />

as an identifier of the hotel. The hotel may not use these names<br />

or Marks as part of its business name or promote through any<br />

materials its general or corporate business. All uses of these<br />

names or Marks are subject to the written approval of Brand<br />

Management.<br />

The marks, including the official names and/or art’otel logos,<br />

are utilised in all matters connected with the operation and<br />

management of the art’otel Hotel. Whenever the marks or<br />

official company names and/or logos are utilised, they are<br />

used as defined in the art’otel Brand Graphics Guideline.<br />

The marks may only be used as set forth in this document, and<br />

neither the marks, nor any other company logos or signatures<br />

may be used for any other purpose or by any other entity for<br />

any purpose without the prior written approval of art’otels<br />

brand marketing.<br />

art’otel brand book<br />

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