artotel_less_arty_issues_v2_180910

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56 (6) Conflicts of interest PPHE’s employees and business partners must avoid situations where personal interests could conflict with PPHE’s interests. Any potential conflicts of interest must be reported promptly so that they can be managed appropriately. (7) Business partners PPHE’s reputation depends upon the quality of the service that we deliver. There must be a solid and documented basis for trusting and appointing a business partner to conduct business on PPHE Hotel Group behalf and sufficient background checks should be carried out. We will only pay our business partners in accordance with agreed terms and expect all our business partners to adhere to or adopt equally stringent ethical standards as set out in this Code. Our employees are instructed to refer to the Policy on the Use of Agents, Intermediaries and other Third Parties, and the Procurement Code of Conduct, for further guidance on this. (8) Political and Charitable Donations PPHE’s employees or others to whom this Code applies must not, under any circumstances, make political donations on behalf of PPHE Hotel Group. Charitable donations may not be made on behalf of PPHE Hotel Group without approval by the Legal Department. Charities with political connections must be avoided. A record must be kept of all charitable donations. (9) Books and records PPHE’s employees or others to whom this Code applies, must not create ‘off book’ or secret accounts or documents that do not accurately reflect the transactions to which they relate. (10) Reporting irregularities It is not enough simply to follow this Code. We must enforce this Code in the event we suspect or witness any breach of its provisions. Our employees are encouraged to report any concerns to the contacts set out overleaf. The concern will then be investigated promptly and impartially and any necessary steps can be taken to preserve PPHE’s reputation. Related policies and procedures In order to ensure that Licensee conducts art’otels’ activities in accordance with the art’otel’s Code, Licensee must complete the art’otels’ anti-bribery and corruption training module and ensure that Licensee reads and complies with the following: Gifts and Entertainment Policy; Policy on the Negotiation of Rates with Customers; Procurement Code of Conduct; and Policy on the use of Agents, Intermediaries and other Third Parties. In addition, Licensee should be familiar with art’otel’s: Disciplinary Policy; and Whistle-blowing Policy. Marketing Brand trademarks & logos The hotel may only use the art’otel® trade name and trademark as an identifier of the hotel. The hotel may not use these names or Marks as part of its business name or promote through any materials its general or corporate business. All uses of these names or Marks are subject to the written approval of Brand Management. The marks, including the official names and/or art’otel logos, are utilised in all matters connected with the operation and management of the art’otel Hotel. Whenever the marks or official company names and/or logos are utilised, they are used as defined in the art’otel Brand Graphics Guideline. The marks may only be used as set forth in this document, and neither the marks, nor any other company logos or signatures may be used for any other purpose or by any other entity for any purpose without the prior written approval of art’otels brand marketing. art’otel brand book –
57 Brand trademarks must not be used in the plural or possessive forms. Neither must the brand trademark be used in conjunction with a service provided at the hotel such as; art’otel Bar/Spa or The art’otel Bar/Spa, to name a few. Any use of the Marks on the World Wide Web, the Internet or any other computer network/electronic distribution, must conform to the Brand’s requirements, including the identity and graphics standards for all Group hotels. Websites containing any of the Marks and any linked Sites must advertise, promote and reflect on the hotel and the Group in a professional and upscale manner. The hotel acknowledges and agrees that the Brand and PPHE’s right to approve all materials is necessitated by the fact that those materials must include and be linked with the Marks. For the purposes of this document, the ‘Marks’ mean the brand service marks and all other service marks, copyrights, trademarks, logos, insignia, symbols, designs, slogans, distinguishing characteristics, trade names, domain names and all other marks or characteristics associated or used with or in connection with the Group and similar intellectual property rights that the art’otel designates from time to time to be used in the Group. Photography, virtual tours & videos The hotel must submit images, virtual tours and videos to the Brand Image Library (inclusive of all appropriate global usage licences and model release forms) for upload to the Content Management System (CMS). Virtual tours: The Brand requires that each hotel has a virtual tour produced by its nominated vendor. Videos: The Brand requires that each hotel has a video produced by its nominated vendor. A selection of the footage will be used to add to and/or replace on the art’otel brand video Imagery submittal requirements: • The hotel must own the images or have full usage rights before submitting images to the Brand Image Library. Proof of ownership and/or usage rights is required prior to posting on the hotel web pages or in any external use. This must include a model release form where people appear and are recognisable in the images. • Images submitted to the Brand Image Library; • The image for uploading must be at least 300 dpi or higher for digital imagery • and must be 1771x1771 pixels to fit all reproduction variations and be TIFF (preferred), JPEG or BMP files. Maps must be Vector, .eps or .ai files. Digital photography is required. Slides, negatives and photographs are no longer permitted. Amateur photography is not permitted. All images must satisfy these Brand Operating Standards. Online image requirements: A professional photographer must provide hotel images and must be pre-approved by Brand Marketing. If the hotel does not have a local contact, please consult the list of Brand approved vendors in Brand Marketing. The minimum image requirements are as follows: • Homepage (one image for each): • Lobby: Or another signature feature of the hotel • Exterior: Front of the hotel, including logo/signage or signature shot Accommodations: The hotel must have at least 2 images per room type sold on art’otel.com and 3 images if they are suites, or an enhanced room type description. Room types include, but are not limited to: • Art room and Art room XL; • guest rooms plus bathroom; • Art suites (if the hotel offers this type); • Living room; • Bedroom; • Bathroom. Hotel dining: The hotel must have at least 2 images per on-site restaurant, lounge and bar. Other required on-site images – 2 images for each of the following areas: • On-site fitness facility • On-site pool Other required on-site images one image for each of the following: • Meeting rooms—largest and smallest meeting room Filming & photo shoots If the hotel is contacted by a third-party for the use of it location for either, but not limited to, filming or photo shoot activities in relation to; interviews, film productions, press junkets, TV series/documentaries, photography, commercial / campaigns, press conferences event photography or celebrity moments, to name a few, the Hotel must agree and comply with the established operating procedures and third parties must agree and complete all pertinent release and liability forms found on the company Intranet, you:niverse. At all times must the general manager and the Legal Department must be informed prior to any response to a request. The less arty issues –
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art’otel brand book The less arty
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3 WE ART ART’OTEL. With art at it
Page 5 and 6: The less arty issues - 5
Page 7 and 8: 7 Distribution & reservation Distri
Page 9 and 10: 9 C-DEF rate code This rate code is
Page 11 and 12: 11 Online travel agents (OTAS) OTAs
Page 13 and 14: 13 Procedures must ensure that comm
Page 15 and 16: 15 Loyalty champions The hotel must
Page 17 and 18: 17 Early check-in/late check out El
Page 19 and 20: 19 Guest feedback tool To continuou
Page 21 and 22: 21 All entities that accept, store,
Page 23 and 24: 23 The hotel must implement and doc
Page 25 and 26: 25 Features per room type Art Room
Page 27 and 28: 27 Bed products specifications The
Page 29 and 30: 29 Bathroom terry specifications (u
Page 31 and 32: 31 Walkway lighting must be in good
Page 33 and 34: 33 In all contact with guests with
Page 35 and 36: 35 • Explanation of the specific
Page 37 and 38: 37 Dry sauna & steam room (where ap
Page 39 and 40: 39 Testing & maintenance All fire s
Page 41 and 42: 41 Key control All keys must be str
Page 43 and 44: 43 The hotel Reception area must ha
Page 45 and 46: 45 Bandwidth Shaping (manages the i
Page 47 and 48: 47 Hotel service optimisation (HotS
Page 49 and 50: 49 Art’otel engagement survey All
Page 51 and 52: 51 As required by local ordinances,
Page 53 and 54: 53 ‘Go Art’ training All new ar
Page 55: 55 Code of ethics Policy PPHE Hotel
Page 59 and 60: 59 Advertising All hotel advertisin
Page 61 and 62: 61 Supporting information: Web Shop
Page 63 and 64: 63 Tone of voice: The hotel must en
Page 65 and 66: 65 • Written schemes of examinati
Page 67 and 68: 67 Governance art’otel has an eff
Page 69 and 70: 69 ADDENDUM The art of service stan
Page 71 and 72: 71 1 Our style 4. Team Members alwa
Page 73 and 74: 73 15. All public toilets are well
Page 75 and 76: 75 3. A Cloakroom facility is avail
Page 77 and 78: 77 11. Maintain a limousine/car tha
Page 79 and 80: 79 25. Call waiting guests and give
Page 81 and 82: 81 9 ‘Do not disturb’ 1. When t
Page 83 and 84: 83 11. Drawers and shelves in armoi
Page 85 and 86: 85 4. Perishable amenities are refr
Page 87 and 88: 87 7. Low-fat milk, yoghurt and che
Page 89 and 90: 89 18. Inform guests of DJ/music ev
Page 91 and 92: 91 8. Glass doors, mirrors, sills a
Page 93 and 94: 93 3. The guest is assured that the
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