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The Spaces Between Grassroots Documentary ... - Ezra Winton

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globally harmonized by a populist consent translated in box office ticket sales, DVD<br />

rentals, and merchandise sales. However, the fluidity and multifaceted nature of this bloc<br />

allows for individuals and groups to carve out their own divergent paths in steps toward<br />

resisting hegemony, and ultimately power inequity in media, as well as individual<br />

experience.<br />

<strong>The</strong> hegemony of the American media system (including cinema) is a populist,<br />

consumer-negotiated hegemony, and so the project of building counter-hegemonies to<br />

resist this dominant force finds inspiration in theories of radical democratic theory and<br />

practices. I utilize Williams’s Gramscian-inspired description of the structure of feeling –<br />

where both scholars see not one indivisible, static force of domination by one hegemonic<br />

group, but several interlocking spheres in society. <strong>The</strong>se ‘fields’ include variations of the<br />

public that form relationships across class, religious and ethnic lines to ultimately<br />

complicate and construct hegemony, or prevailing common sense (and taste, to include<br />

Bourdieu), at certain historical moments and in certain geographical locations. In<br />

considering the spatial relationship Canadian sites of d/e have with American<br />

(hegemonic) counterparts, it is advantageous to visit Peet’s concept of “geographic<br />

hegemony,” discussed in the following quote:<br />

Discourses with hegemonic depth originate in political and economic<br />

command centers and achieve hegemonic extent by extending persuasion,<br />

coercion, and power over spatial fields of influence. Mutually reinforcing<br />

combinations of depth with extent create what I would term geographic<br />

blocs of states and institutions exercising power through globally<br />

hegemonic discourses. (2002, p.57)<br />

While Peet uses his theory to leverage a discussion of the ANC in South Africa and their<br />

struggle to build democracy against the hegemonic tide of neoliberalism (Ibid, pp. 55-<br />

61), the work is useful in looking at counter-hegemonic responses in Canada to a<br />

35

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