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The Spaces Between Grassroots Documentary ... - Ezra Winton

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opportunity to make “quota quickies” – low budget films made by Americans in Canada<br />

and quickly sent off to the UK, (Dorland, 1998, p.66) and by the end of the thirties the<br />

loophole was closed, and the fragmented foundations for some kind of film (production)<br />

industry were left in Canada.<br />

In March 1939, the National Film Board of Canada was created with the<br />

legendary John Grierson at the helm, an expert in the “psychology of propaganda” (NFB<br />

site, 2007). <strong>The</strong> NFB’s arrival brought the prolific production of documentary shorts, and<br />

with the drums of war beating steady, government and industry struck a deal to show<br />

newsreel-style NFB films across the country in Famous Players’ 800 theatres. (Beaty,<br />

2006, p.153) <strong>The</strong> films were also distributed by the NFB to the USA and around the<br />

world, placing Canada on the international cinema map for the first time. However, once<br />

the war was over, Beaty reports that “Famous Players cancelled their agreement to show<br />

Canadian films, and distribution reverted to its previous dire state.” (Ibid) Canada was<br />

not the urbanized nation it is today, and rural communities were often excluded from<br />

distribution and exhibition of NFB documentary shorts, even during the agreement with<br />

Famous Players.<br />

In what might be the first institutionalized-grassroots-hybrid response to the d/e<br />

problem in Canada – albeit culturally limited by the fact that it was a government<br />

initiative – the NFB established film circuits, where technicians would travel to rural<br />

communities with projectors, screens and NFB shorts and set up public exhibitions in<br />

schools, churches, libraries, and especially union halls. Independent film councils grew<br />

out of these circuits, with men and women from a wide range of social standings taking<br />

part in screenings and the lively discussions that followed. In 1943, the NFB established<br />

74

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