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The Spaces Between Grassroots Documentary ... - Ezra Winton

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p.167) Yet what brings <strong>Winton</strong>ick and Rosenthal together is what they, and the critics<br />

and the academics continue to neglect: there is more to documentary than production.<br />

While documentary films and filmmakers continue to be associated with qualities of<br />

democracy, such as “explorer, reporter, advocate, bugler, prosecutor, observer, catalyst”<br />

(Barnouw, 1993) the spaces created out of the efforts to distribute and exhibit<br />

documentaries remain largely ignored. I argue that these “in between spaces” (Bhabha,<br />

1994) act as counterpublics and play a significant role in democracy-building and<br />

resistance to neoliberalism by connecting the discursive and physical location of<br />

distribution and exhibition with community while constructing challenges to prevailing<br />

systems of domination and power.<br />

Distribution and exhibition as cultural and economic practices are as malleable as<br />

the grassroots spaces that are constructed for the sharing, dissemination and social<br />

experience of projecting cinema. This understudied aspect of the film industry represents<br />

the often hidden “nuts and bolts” of connecting audiences with documentary film and<br />

video. While exhibition has received perhaps more attention from cultural theorists than<br />

distribution, at least in part due to the perceived “social” aspect of viewing films in public<br />

spaces, discussion of distribution is lacking. David Sin writes:<br />

<strong>The</strong> exhibition of film is a commonplace, shared cultural activity highly<br />

visible in every city and town in Britain, constantly feeding the popular<br />

memory. By contrast, distribution, the third part of the film supply chain, is<br />

often referred to as 'the invisible art', a process known only to those within<br />

the industry, barely written about and almost imperceptible to everyone else.<br />

Yet arguably, distribution is the most important part of the film industry,<br />

where completed films are brought to life and connected with an audience.<br />

(Sin, Screenonline)<br />

He continues with the standard description of film products moving through the<br />

marketplace, emphasizing the difference between vertical integration (between<br />

3

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