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The Spaces Between Grassroots Documentary ... - Ezra Winton

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“geographic bloc” emanating from “command centers” of multinationals south of the<br />

border.<br />

To summarize, grassroots documentary d/e spaces and practices have little<br />

representation in communication research, while there is ample theory on cultural<br />

hegemony (and responsive measures to cultural hegemony) in the literature. What is<br />

needed is an urgent discussion of sites of resistance and alternative practices that are<br />

counter to the commercial sector - in short, discursive and physical spaces where the<br />

power inequity of cinema distribution and exhibition practices in Canada are being<br />

challenged and shifted. Gramsci and others who have springboarded from his thinking,<br />

offer excellent departure points for an examination of community-oriented d/e practices<br />

within a Williams rubric of social experience. While the works just outlined describe<br />

hegemony, the next section theorizes counter-hegemony and counterpublic aspects.<br />

Counterpublics and Counter-hegemony<br />

<strong>The</strong> notion of countering dominant thinking or communication with different and diverse<br />

forms and meanings of cultural expression has been used as long as there has been<br />

oppression and resistance. Edward Said would call narratives that challenged dominant or<br />

hegemonic narratives “counterpoints,” (Said, quoted in Marrouchi, 1998), and Bhabha<br />

has written extensively on counternarratives. He argues: “Counternarratives of the nation<br />

that continually evoke and erase its totalizing boundaries – both actual and conceptual –<br />

disturb those ideological maneuvers through which ‘imagined communities’ are given<br />

essentialist identities.” (Bhabha, 1990, quoted in Zimmermann, 2000, p.15).<br />

Communicating alternative narratives (counternarratives) in alternative spaces<br />

36

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