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Aliging Profit with Purpose - Global Goals Yearbook 2019

What are companies for? The rules for companies have changed. The focus is increasingly on their sustainable, social, and ecological impacts. The strategic orientation toward the so-called corporate purpose is decisive for profitable growth in the future. This currently results in a large number of questions for businesses: How do you find an inspiring and future-oriented corporate purpose, and how can it be aligned in such a way that it brings profitable growth and social responsibility in concert? The new 2019 edition of the Global Goals Yearbook offers answers to these crucial questions thanks to its consistent orientation toward the UN Sustainable Development Goals and a competent editorial board and author pool.

What are companies for? The rules for companies have changed. The focus is increasingly on their sustainable, social, and ecological impacts. The strategic orientation toward the so-called corporate purpose is decisive for profitable growth in the future.
This currently results in a large number of questions for businesses: How do you find an inspiring and future-oriented corporate purpose, and how can it be aligned in such a way that it brings profitable growth and social responsibility in concert? The new 2019 edition of the Global Goals Yearbook offers answers to these crucial questions thanks to its consistent orientation toward the UN Sustainable Development Goals and a competent editorial board and author pool.

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CARGOLUX: THE LEAN AND<br />

GREEN AIRLINE<br />

In an industry as reliant on fossil fuel as aviation, Cargolux strives to make a positive difference.<br />

As an airline that is strongly committed to corporate social responsibility, Cargolux is at the<br />

forefront of technological innovation and the introduction of lean business procedures. Efficient<br />

freighters, environmental conservation, CO 2<br />

reduction, and animal welfare are among<br />

Cargolux’s top engagements toward a cleaner, more ecologically aware operation.<br />

By Jane Bretin, Cargolux<br />

Moved by its pioneering spirit, Cargolux<br />

was one of the first all-cargo carriers to<br />

make CSR an intrinsic part of its operation.<br />

From integrating sustainable principles<br />

in its business strategy, to engaging<br />

<strong>with</strong> its stakeholders, the airline has<br />

always defined its priorities <strong>with</strong> a strong<br />

sense of global responsibility. Accordingly,<br />

the company adopted the United<br />

Nations 2030 Agenda for Sustainable<br />

Development to strategically contribute<br />

to the 17 Sustainable Development <strong>Goals</strong>.<br />

True to its pioneering spirit, the company<br />

became the launch customer for the<br />

B747-8F freighter, which remains the<br />

most technologically advanced freighter<br />

operated today.<br />

A cleaner operation – one step at a time<br />

stringent environmental requirements.<br />

These included optimal fuel efficiency<br />

and significant noise-reduction features<br />

for quieter movements, thus demonstrating<br />

the airline’s commitment to the<br />

communities it operates into.<br />

In an effort to further its environmental<br />

commitment, Cargolux has established<br />

a dedicated fuel efficiency program that<br />

identifies potential savings areas. The<br />

responsible committee organises roundtables<br />

<strong>with</strong> stakeholders from across the<br />

company to encourage open discussion<br />

about how potential energy-related<br />

savings can be addressed and improved.<br />

This careful analysis has generated a number<br />

of internal procedures to further lower<br />

our carbon footprint. Optimized flight<br />

plans, tailor-made approaches, threeengine<br />

taxiing after landing, and the use<br />

of ground power during turnarounds are<br />

a sample of initiatives that contribute to<br />

both lower fuel consumption and reduced<br />

CO 2<br />

emissions. Based on recommendations<br />

from the International Air Transport<br />

Association, these measures are part of<br />

a mid- to long-term strategy that aims<br />

toward carbon-neutral growth. Cargolux<br />

has so far managed to yield significant<br />

savings in this area, exceeding the official<br />

guidelines for fuel and carbon efficiency.<br />

As an airline, reduction of CO 2<br />

emissions<br />

has become a primary area of focus in<br />

our effort to establish a greener, leaner<br />

operation. After adopting the 747-400<br />

freighter in the 1990s, Cargolux played<br />

an instrumental role in the development<br />

of Boeing’s latest wide-body freighter,<br />

the 747-8F. As the launch customer for<br />

this new, more fuel-efficient aircraft,<br />

Cargolux took part in discussions and<br />

worked closely <strong>with</strong> the manufacturer<br />

to ensure the 747-8 model respected<br />

100<br />

<strong>Global</strong> <strong>Goals</strong> <strong>Yearbook</strong> <strong>2019</strong>

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