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Aliging Profit with Purpose - Global Goals Yearbook 2019

What are companies for? The rules for companies have changed. The focus is increasingly on their sustainable, social, and ecological impacts. The strategic orientation toward the so-called corporate purpose is decisive for profitable growth in the future. This currently results in a large number of questions for businesses: How do you find an inspiring and future-oriented corporate purpose, and how can it be aligned in such a way that it brings profitable growth and social responsibility in concert? The new 2019 edition of the Global Goals Yearbook offers answers to these crucial questions thanks to its consistent orientation toward the UN Sustainable Development Goals and a competent editorial board and author pool.

What are companies for? The rules for companies have changed. The focus is increasingly on their sustainable, social, and ecological impacts. The strategic orientation toward the so-called corporate purpose is decisive for profitable growth in the future.
This currently results in a large number of questions for businesses: How do you find an inspiring and future-oriented corporate purpose, and how can it be aligned in such a way that it brings profitable growth and social responsibility in concert? The new 2019 edition of the Global Goals Yearbook offers answers to these crucial questions thanks to its consistent orientation toward the UN Sustainable Development Goals and a competent editorial board and author pool.

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PHILIA EARTH’S PERSPECTIVE:<br />

ADVANCING HUMANITIES FOR<br />

A THRIVING WORLD<br />

Philia Earth is an award-winning company that was incorporated on Earth Day in 2016 <strong>with</strong> a<br />

strong vision to contribute positively to the development of our planet and focus on<br />

sustainability, affordability, innovation, efficiency, and quality. We provide services in architecture,<br />

interior design, urban planning, research, education, and technology.<br />

By Dr. Ailin Iwan, Philia Earth<br />

As a startup, our growth has been fast and<br />

steady. We became an incubator project<br />

of the Hong Kong Design Incubation<br />

Program, which is a prestigious program<br />

<strong>with</strong> a selective screening process that<br />

is being sponsored by the Hong Kong<br />

government from 2018 to 2020. We<br />

received the Stevie’s “International Business<br />

Award” (silver) for “Startup of the<br />

Year” in 2018 after a fierce competition<br />

among 3,900 companies globally. We<br />

have been listed as one of only eleven<br />

Architectural Services Providers in the<br />

Belt and Road portal of the Hong Kong<br />

Trade and Development Council since<br />

2018. This year, we received the “Hong<br />

Kong Most Outstanding Leaders Award<br />

<strong>2019</strong>” for being the Best Research-Based<br />

Architectural and Interior Design Company<br />

and an invitation to feature our<br />

company’s best practice in the <strong>Global</strong><br />

<strong>Goals</strong> <strong>Yearbook</strong> <strong>2019</strong>.<br />

We strive to be a company that builds to<br />

last by creating a strong philosophical<br />

foundation <strong>with</strong> the right focus. Firstly,<br />

we established the Philia Earth 3 developmental<br />

pillars: We invest in our people,<br />

we focus on the process as much as the<br />

results, and we develop a sustainable<br />

business model. Secondly, we created<br />

Philia Earth 7 core values: respect, integrity,<br />

ethics, excellence, family–work<br />

balance, profitability, and charity.<br />

We adopt a research-based design approach<br />

to ensure that our designs go<br />

beyond aesthetic forms and are also<br />

functional, long-lasting, comfortable for<br />

users, and socially and environmentally<br />

friendly. Through serious research, we<br />

are able to identify the pitfalls in design<br />

that are commonly overlooked by others.<br />

We also have published many scholarly<br />

articles to support our design approach<br />

in peer-reviewed journals and have been<br />

invited by renowned local and international<br />

universities as keynote speakers.<br />

As we move from “sustaining” to<br />

“thriving,” we embrace a new approach<br />

that will integrate research + practice +<br />

technology. We are confident that our<br />

multi-disciplinary and experienced professional<br />

team (comprised of architects,<br />

interior designers, engineers, sustainability<br />

consultants, educators, MBAs, and<br />

IT experts, to name a few) can provide<br />

excellent services and develop amazing<br />

new projects.<br />

Our company consciously embraces the<br />

17 UN Sustainable Development <strong>Goals</strong><br />

(SDGs), and these are the six goals that<br />

we are currently focusing on.<br />

Goal #4:<br />

Quality education<br />

Our company offers education consulting<br />

on a large scale (nations and/or<br />

cities). We are interested in – and have<br />

the capacity to – assist governments<br />

in developing countries to assess and<br />

improve their education systems to<br />

create an equitable and just society. Our<br />

team consists of high-profile educators<br />

<strong>with</strong> doctoral degrees in education from<br />

various countries. We are also capable<br />

of building quality physical school<br />

facilities by combining expertise from<br />

our architects and educators.<br />

Goal #5:<br />

Gender equality<br />

We do not have any “glass ceiling,” as<br />

we give equal opportunity to all professionals<br />

to perform by giving them<br />

a platform to shine and the support<br />

to be successful. We are committed to<br />

152<br />

<strong>Global</strong> <strong>Goals</strong> <strong>Yearbook</strong> <strong>2019</strong>

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