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Aliging Profit with Purpose - Global Goals Yearbook 2019

What are companies for? The rules for companies have changed. The focus is increasingly on their sustainable, social, and ecological impacts. The strategic orientation toward the so-called corporate purpose is decisive for profitable growth in the future. This currently results in a large number of questions for businesses: How do you find an inspiring and future-oriented corporate purpose, and how can it be aligned in such a way that it brings profitable growth and social responsibility in concert? The new 2019 edition of the Global Goals Yearbook offers answers to these crucial questions thanks to its consistent orientation toward the UN Sustainable Development Goals and a competent editorial board and author pool.

What are companies for? The rules for companies have changed. The focus is increasingly on their sustainable, social, and ecological impacts. The strategic orientation toward the so-called corporate purpose is decisive for profitable growth in the future.
This currently results in a large number of questions for businesses: How do you find an inspiring and future-oriented corporate purpose, and how can it be aligned in such a way that it brings profitable growth and social responsibility in concert? The new 2019 edition of the Global Goals Yearbook offers answers to these crucial questions thanks to its consistent orientation toward the UN Sustainable Development Goals and a competent editorial board and author pool.

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new product is intended to help avoid<br />

a problematic chemical currently used<br />

to treat fabrics and textiles. Moreover,<br />

this reduces the amount of wastewater<br />

generated so that the application process<br />

can become safer. The performance<br />

level of the environmentally-friendly<br />

alternative is just as high as that of the<br />

previous product. To develop these alternatives,<br />

scientists at Merck are using<br />

the 12 Principles of Green Chemistry,<br />

developed by chemists Paul T. Anastas<br />

and John C. Warner.<br />

Sustainable production thanks to<br />

reengineering<br />

Within the scope of the reengineering<br />

program, the company is also examining<br />

how sustainable the chemical manufacturing<br />

process is. Employees are investigating<br />

the functional properties of<br />

chemical reactions and are attempting<br />

to achieve the same results in a more<br />

efficient way. The manufacture of betaamalyse<br />

is one example. Merck extracts<br />

this enzyme from sweet potatoes. The<br />

original manufacturing process required<br />

large quantities of raw materials, organic<br />

solvents, and energy. Two resourceful scientists<br />

therefore searched for a different<br />

approach. The result was a new and more<br />

sustainable approach to the production<br />

of beta-amylase: Organic solvents are no<br />

longer needed. In addition, the product<br />

is 15 percent purer than its predecessor.<br />

How can green chemistry be assessed?<br />

To test how sustainable greener products<br />

really are, Merck developed the quantitative<br />

green chemistry evaluator DOZN:<br />

“When evaluating the general sustainability<br />

of bio-based products, it’s important<br />

to consider competing resources<br />

and the efficiency of the manufacturing<br />

process,” says Dr. Jane Murray, Head of<br />

Green Chemistry for Life Science at Merck.<br />

Based on the 12 Principles of Green<br />

Chemistry, the online tool evaluates how<br />

products perform in the main categories<br />

“improved resource use,” “more efficient<br />

use of energy,” and “minimized risks for<br />

humans and the environment.”<br />

DOZN calculates a score for each of<br />

the 12 Green Chemistry Principles, these<br />

are then combined to yield an aggregate<br />

“green” score. A range of data, including<br />

the <strong>Global</strong>ly Harmonized System of Classification<br />

and Labelling of Chemicals<br />

(GHS), is incorporated into the evaluation.<br />

This facilitates a comparison of<br />

the products. The tool was validated<br />

by an independent consultancy and<br />

published in 2017. In addition, DOZN<br />

2.0 will offer customers the possibility to<br />

also assess their own processes and help<br />

them to better understand the ecological<br />

impact of their developments.<br />

Cyrene – a green solution<br />

The Life Science business of Merck has<br />

a portfolio of more than 300,000 products.<br />

Since customers are increasingly<br />

seeking more sustainable alternatives<br />

for existing substances, the company is<br />

constantly working to develop new ones.<br />

In the meantime, there are more than<br />

750 such greener alternatives, such as<br />

the solvent Cyrene, for instance. In 2017,<br />

Merck, in partnership <strong>with</strong> Circa Group<br />

and the University of York, received the<br />

European Bio-Based Chemical Innovation<br />

of the Year award for this product.<br />

Cyrene is based on cellulosic waste and is<br />

manufactured in just two steps. The<br />

manufacturing process is almost<br />

energy-neutral and releases<br />

water to the environment.<br />

This green solvent is a more<br />

sustainable and safer<br />

alternative to conventional<br />

substances N,N-<br />

Dimethylformamide<br />

(DMF) and N-Methyl-<br />

2-pyrrolidone (NMP).<br />

The latter solvents<br />

are under increasing<br />

regulatory restrictions<br />

due to their<br />

associated toxicity.<br />

Dr. Murray explains:<br />

“Products such as<br />

Cyrene are based on<br />

natural resources. They<br />

are more sustainable,<br />

biodegradable and safer.”<br />

Green chemistry for aspiring young<br />

scientists<br />

If the aim is to advance environmentallyfriendly<br />

alternatives such as these, it is<br />

necessary to engage in scientific discourse.<br />

In line <strong>with</strong> holistic sustainable<br />

development, Merck is actively committed<br />

to integrating the Principles of Green<br />

Chemistry more strongly into university<br />

curricula. Together <strong>with</strong> the nonprofit<br />

organizations Beyond Benign and My<br />

Green Lab, the company has developed<br />

guidelines for experiments in organic<br />

chemistry laboratories. These describe<br />

the alternatives that can be used in 10<br />

classic organic chemistry experiments.<br />

The objective is to reduce the quantity<br />

of hazardous substances and waste in<br />

laboratory courses. The guidelines, published<br />

in early 2018, also contain educational<br />

materials that teaching staff can<br />

individually tailor to their needs. Since<br />

publication, the guidelines have been<br />

accessed more than 550 times online.<br />

<strong>Global</strong> <strong>Goals</strong> <strong>Yearbook</strong> <strong>2019</strong><br />

137

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