Aliging Profit with Purpose - Global Goals Yearbook 2019

HOW PERNOD RICARD BRINGS
GOOD TIMES FROM A GOOD
PLACE
Social responsibility and care have been at the heart of our business since our early beginnings.
Our founder, Paul Ricard, was an early philanthropist who valued his people, the environment,
and communities. Back in 1966, he started the Paul Ricard Oceanographic Institute, which is still
instrumental in advancing ocean preservation today. We have been consistently committed to
preventing and reducing alcohol harm and addressing sustainability topics.
By Vanessa Wright, Pernod Ricard
In the past decade, we have reached important
sustainability milestones, such
as reducing our water consumption per
liter of alcohol by 20 percent and our carbon
emissions by 30 percent per unit of
production. Building on these successes,
we wanted to push our business even
further and recently launched a new
2030 Sustainability and Responsibility
roadmap, directly supporting the UN
Sustainable Development Goals (SDGs).
We believe that there can be no convivialite
with excess and strive to be sustainable
and responsible at every step of our
production – from grain to glass. Our
roadmap is built on eight SDGs, those
which we feel that we can have the
greatest positive impact on. However, our
Group actually contributes to a total of
14 SDGs throughout our business operations.
Beyond embedding the SDGs in our
business, we also educate our employees
on these goals and how they can be a
part of this global movement. Our annual
Responsib’ALL Day, for example, when
all of our 19,000 employees worldwide
stop working for a day to engage in
community projects, is directly linked
to the UN SDGs – giving yet greater
meaning and weight to the impact of
this community day.
Nurturing terroir
As a business inherently dependent on
the vitality of our agricultural ingredients,
preserving agricultural lands and
ingredients is paramount. Contributing
to Goal 13 (Climate action) and Goal 15
(Life on land), this pillar of our roadmap
focuses on sustainable agriculture and
protecting biodiversity.
Our Brancott Estate winery In New
Zealand, for example, has partnered
with the Marlborough Flacon Trust to
help conserve and protect New Zealand’s
most endangered bird of prey – the
Karearea falcon. This majestic bird of
prey has proved to be an invaluable
resource in the vineyard, helping to
deter other birds from damaging the
grape crop before the harvest.
Our Ricard Plantes Fraiches is made
from fresh anise cultivated in the south
of France with sustainable agricultural
practices and distilled within 24 hours
of harvest. This product embodies a
truly localized approach to sourcing
ingredients.
Valuing people
People have been, and always will be, at
the heart of everything we do at Pernod
Ricard and the foundation of our collective
spirit as “Créateurs de Convivialité.”
Contributing to Goal 8 (Decent work and
economic growth) and Goal 5 (Gender
equality), this pillar is really all about
respect – respect for our consumers,
respect for all of those we work with
across our supply chain, and respect
for our nearly 19,000 employees located
across the globe.
Jameson whisky has created the “Love
Thy Neighborhood” campaign, in which
all the proceeds from block parties go to
Keep America Beautiful, an NGO focused
on beautifying communities across the
United States.
We have an official global partnership
with Trash Tiki, the anti-waste bartend-
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Global Goals Yearbook 2019