Aliging Profit with Purpose - Global Goals Yearbook 2019
What are companies for? The rules for companies have changed. The focus is increasingly on their sustainable, social, and ecological impacts. The strategic orientation toward the so-called corporate purpose is decisive for profitable growth in the future. This currently results in a large number of questions for businesses: How do you find an inspiring and future-oriented corporate purpose, and how can it be aligned in such a way that it brings profitable growth and social responsibility in concert? The new 2019 edition of the Global Goals Yearbook offers answers to these crucial questions thanks to its consistent orientation toward the UN Sustainable Development Goals and a competent editorial board and author pool.
What are companies for? The rules for companies have changed. The focus is increasingly on their sustainable, social, and ecological impacts. The strategic orientation toward the so-called corporate purpose is decisive for profitable growth in the future.
This currently results in a large number of questions for businesses: How do you find an inspiring and future-oriented corporate purpose, and how can it be aligned in such a way that it brings profitable growth and social responsibility in concert? The new 2019 edition of the Global Goals Yearbook offers answers to these crucial questions thanks to its consistent orientation toward the UN Sustainable Development Goals and a competent editorial board and author pool.
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POST-CONSUMER WASTE<br />
STRATEGY IN A CIRCULAR<br />
ECONOMY<br />
Bergen Plastics – the European market leader of child-safe packaging for laundry capsules and<br />
pouches – has taken a strategic decision: By 2022 the company will use a minimum of 50<br />
percent of post-consumer waste polypropylene in its production process. Bergen Plastics wants<br />
to play an active role in the changing market and be a leader <strong>with</strong> technology that enables it to<br />
use recycled plastic materials for its supply of high-tech child-safe packaging in Europe.<br />
Bergen Plastics takes its responsibility as a major player in this sector seriously. It wants to<br />
think and act responsibly to ensure a future for the company and the industry. The strategy is an<br />
integrated part of the company, and all future thinking and directions will be challenged to meet<br />
the targets of the strategy.<br />
By Jan Atle Lossius Ellingsen, Bergen Plastics<br />
Bergen Plastics<br />
Bergen Plastics is a Norwegian-based<br />
manufacturer of thin-walled packaging.<br />
The company was established in 1947 and<br />
is one of the pioneers in the European<br />
plastic industry. Today, the company<br />
exports more than 95 percent of its products.<br />
Its packaging can be found on most<br />
shop shelves in Europe wherever laundry<br />
capsules are sold. Every month, millions<br />
of products are transported from the factory<br />
in Bergen to locations around Europe.<br />
The management of Bergen Plastics has<br />
for several years been exploring the possibility<br />
of using recycled materials in the<br />
production process, and preferably postconsumer<br />
waste materials. There are a<br />
few good reasons for doing so: First, the<br />
company is taking an active role in the<br />
circular economy, which is an obligation<br />
the company has to European consumers;<br />
second, this opens up new markets to<br />
customers who are demanding products<br />
<strong>with</strong> lower environmental impacts.<br />
Becoming the market leader is a result of<br />
focus, dedication, and an R&D department<br />
that finds motivation and inspiration in<br />
finding solutions and overcoming challenges<br />
– because it loves the customers.<br />
In today’s market, Bergen Plastics sees a<br />
96<br />
<strong>Global</strong> <strong>Goals</strong> <strong>Yearbook</strong> <strong>2019</strong>
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