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Aliging Profit with Purpose - Global Goals Yearbook 2019

What are companies for? The rules for companies have changed. The focus is increasingly on their sustainable, social, and ecological impacts. The strategic orientation toward the so-called corporate purpose is decisive for profitable growth in the future. This currently results in a large number of questions for businesses: How do you find an inspiring and future-oriented corporate purpose, and how can it be aligned in such a way that it brings profitable growth and social responsibility in concert? The new 2019 edition of the Global Goals Yearbook offers answers to these crucial questions thanks to its consistent orientation toward the UN Sustainable Development Goals and a competent editorial board and author pool.

What are companies for? The rules for companies have changed. The focus is increasingly on their sustainable, social, and ecological impacts. The strategic orientation toward the so-called corporate purpose is decisive for profitable growth in the future.
This currently results in a large number of questions for businesses: How do you find an inspiring and future-oriented corporate purpose, and how can it be aligned in such a way that it brings profitable growth and social responsibility in concert? The new 2019 edition of the Global Goals Yearbook offers answers to these crucial questions thanks to its consistent orientation toward the UN Sustainable Development Goals and a competent editorial board and author pool.

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VALUE CREATION THROUGH<br />

SUSTAINABILITY<br />

How do you know you are on the right track? You prove it <strong>with</strong> convincing figures. Would you<br />

consider €26.7 billion euros per year as a figure that underscores the business case for a<br />

strategic decision? We do. €26.7 billion positive net effect is the result of our first sustainability<br />

accounting at METRO Wholesale. In other words: for every euro of negative impact on the<br />

environment and society, we create €3 value on the social, ecological, and economic levels.<br />

That is how we show value creation through sustainability.<br />

By Anne Linnenbrügger and Nina von Radowitz, METRO<br />

At METRO, we have been working intensively<br />

in the field of sustainability for<br />

more than two decades. The challenges<br />

are becoming increasingly complex, and<br />

we asked ourselves: Are we still on the<br />

right track? Do we just take or do we<br />

also give back? As a wholesale and food<br />

specialist, our core business is trading<br />

<strong>with</strong> resources. We consider it our obligation,<br />

but also a great opportunity, to<br />

treat these resources responsibly as well<br />

as the people who work <strong>with</strong> and for us<br />

along our supply chains. After all, we<br />

are a people’s business. Therefore, in<br />

2018, we conducted our first objective<br />

sustainability accounting for financial<br />

year 2016/2017. The results in a nutshell:<br />

• METRO Wholesale generates a positive<br />

net effect of €26.7 billion per annum<br />

along the entire value chain.<br />

• For every euro of negative impact on<br />

the environment and society, we create<br />

€3 value on the social, ecological, and<br />

economic levels.<br />

• Nearly 89 percent of the negative impacts<br />

are located in upstream and downstream<br />

processes, that is, in the creation, processing,<br />

and consumption of resources.<br />

• Because we deal <strong>with</strong> resources, the impact<br />

of our actions on the environment<br />

is significantly greater than on society.<br />

Facts and figures are the fuel of our time.<br />

With the results in hand, we can now<br />

quantify the economic, ecological,<br />

and social impacts of<br />

our business activities in<br />

monetary terms and<br />

directly compare<br />

the significance<br />

of the effects –<br />

positive and<br />

negative –<br />

and demonstrate<br />

interactions.<br />

Do<br />

not get us<br />

wrong: We<br />

do not offset<br />

negative<br />

<strong>with</strong> positive<br />

effects, but<br />

instead take<br />

action to mitigate<br />

negative and<br />

strengthen positive<br />

impacts. Hence, the current<br />

data demonstrates that<br />

our actions at METRO not only<br />

14<br />

15<br />

11<br />

17<br />

10<br />

16<br />

13<br />

serve our purpose, but together, we<br />

empower people, secure the planet, and<br />

unfold prosperity. In short, it substantiates<br />

our sustainability strategy.<br />

People<br />

1<br />

Partnership<br />

2<br />

<strong>Purpose</strong><br />

METRO ENABLES<br />

9<br />

Planet<br />

Prosperity<br />

METRO CONTRIBUTES<br />

3<br />

12<br />

7<br />

8<br />

4<br />

6<br />

5<br />

138<br />

<strong>Global</strong> <strong>Goals</strong> <strong>Yearbook</strong> <strong>2019</strong>

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