Aliging Profit with Purpose - Global Goals Yearbook 2019
What are companies for? The rules for companies have changed. The focus is increasingly on their sustainable, social, and ecological impacts. The strategic orientation toward the so-called corporate purpose is decisive for profitable growth in the future. This currently results in a large number of questions for businesses: How do you find an inspiring and future-oriented corporate purpose, and how can it be aligned in such a way that it brings profitable growth and social responsibility in concert? The new 2019 edition of the Global Goals Yearbook offers answers to these crucial questions thanks to its consistent orientation toward the UN Sustainable Development Goals and a competent editorial board and author pool.
What are companies for? The rules for companies have changed. The focus is increasingly on their sustainable, social, and ecological impacts. The strategic orientation toward the so-called corporate purpose is decisive for profitable growth in the future.
This currently results in a large number of questions for businesses: How do you find an inspiring and future-oriented corporate purpose, and how can it be aligned in such a way that it brings profitable growth and social responsibility in concert? The new 2019 edition of the Global Goals Yearbook offers answers to these crucial questions thanks to its consistent orientation toward the UN Sustainable Development Goals and a competent editorial board and author pool.
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KYOCERA’S COMMITMENT<br />
TO SUSTAINABILITY AND<br />
ENVIRONMENT MANAGEMENT<br />
Some 18 million people in Germany work in offices. That is<br />
why KYOCERA Document Solutions aims to make document<br />
processes eco-friendly and economical – a mission the<br />
company has been striving to achieve since its founding in 1959.<br />
By Annette Neth, KYOCERA<br />
KYOCERA Document Solutions is a leading<br />
provider of printers and multifunctional<br />
systems, as well as services and<br />
solutions for document management.<br />
The sustainable use of resources plays<br />
an important role in the company’s<br />
corporate and product philosophy.<br />
This corporate culture is rooted in the<br />
personal philosophy of company founder<br />
Dr. Kazuo Inamori. Upon founding the<br />
company in 1959, he stated that the<br />
respectful treatment of nature and the<br />
love of people were the foundation on<br />
which all business activity would be<br />
based. KYOCERA still upholds these<br />
standards to this day and focuses all<br />
corporate activities on three pillars of<br />
coexistence (Living Together):<br />
• Coexisting <strong>with</strong> Our Community<br />
• Coexisting <strong>with</strong> <strong>Global</strong> Society<br />
• Coexisting <strong>with</strong> Nature<br />
According to Dr. Inamori, a company<br />
should act <strong>with</strong> both its social and its<br />
environmental responsibilities in mind.<br />
Technology and a responsibility for people<br />
and the environment are inseparably<br />
linked.<br />
The entire KYOCERA Group is therefore<br />
committed to environmental management<br />
and the goals of sustainable corporate<br />
development. Around the world, the<br />
company is dedicated to striking a balance<br />
between economic, environmental,<br />
and social targets. In addition, the Group<br />
is committed to society as a whole. The<br />
internationally renowned Kyoto Prize is<br />
just one example that is based on this<br />
philosophy. Established by Dr. Inamori,<br />
the Kyoto Prize is awarded annually<br />
and honors outstanding achievements<br />
in the categories Advanced Technology,<br />
Basic Sciences and Arts, and Philosophy<br />
<strong>with</strong> 50 million yen per recipient (approximately<br />
€300,000).<br />
The KYOCERA Group also spearheads<br />
environmental and business initiatives<br />
to ensure sustainable development, <strong>with</strong><br />
a special focus on efforts to save energy<br />
and protect the climate. At its main<br />
locations, for example, the Group has<br />
installed solar power generating systems<br />
on roofs and installed energy-saving<br />
equipment. Some Japanese locations feature<br />
“Green Curtains” over windows and<br />
external walls to provide natural cooling<br />
and protection from the sun. In honor<br />
of the Group’s efforts, Japan’s Ministry<br />
of the Environment bestowed its Award<br />
for <strong>Global</strong> Warming Prevention Activities<br />
upon KYOCERA in 2018 for the ninth<br />
time in a row. What is more, KYOCERA<br />
Germany has provided all its customers<br />
<strong>with</strong> a climate-neutral option for its original<br />
toner since 2013. A climate-neutral<br />
option is also available for the company’s<br />
systems. Environmental consciousness<br />
naturally also plays a pivotal role in product<br />
development, <strong>with</strong> KYOCERA aiming<br />
to keep greenhouse gas emissions as low<br />
as possible throughout the lifecycle of<br />
its printers and multifunctional devices.<br />
Waste prevention, standby optimization,<br />
124<br />
<strong>Global</strong> <strong>Goals</strong> <strong>Yearbook</strong> <strong>2019</strong>
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