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Aliging Profit with Purpose - Global Goals Yearbook 2019

What are companies for? The rules for companies have changed. The focus is increasingly on their sustainable, social, and ecological impacts. The strategic orientation toward the so-called corporate purpose is decisive for profitable growth in the future. This currently results in a large number of questions for businesses: How do you find an inspiring and future-oriented corporate purpose, and how can it be aligned in such a way that it brings profitable growth and social responsibility in concert? The new 2019 edition of the Global Goals Yearbook offers answers to these crucial questions thanks to its consistent orientation toward the UN Sustainable Development Goals and a competent editorial board and author pool.

What are companies for? The rules for companies have changed. The focus is increasingly on their sustainable, social, and ecological impacts. The strategic orientation toward the so-called corporate purpose is decisive for profitable growth in the future.
This currently results in a large number of questions for businesses: How do you find an inspiring and future-oriented corporate purpose, and how can it be aligned in such a way that it brings profitable growth and social responsibility in concert? The new 2019 edition of the Global Goals Yearbook offers answers to these crucial questions thanks to its consistent orientation toward the UN Sustainable Development Goals and a competent editorial board and author pool.

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Biological Sciences, in conducting a tree<br />

inventory. The findings confirmed the<br />

palpable need to protect and preserve<br />

this last bastion of nature in the city.<br />

Data shows that there are 1,567 trees: 217<br />

species are endangered, 12 are endemic<br />

(can only be found in the Philippines),<br />

16 are currently classified as threatened,<br />

22 are exotic/introduced species, and 47<br />

are native species (can only be found<br />

in Southeast Asia). The parameters of<br />

the inventory included all types of species,<br />

except those that are less than 10<br />

centimeters in diameter. The Wild Bird<br />

Club of the Philippines documented at<br />

least 27 bird species – both resident<br />

and migratory – inside the park, such<br />

as Zebra Dove, Whiskered Tern, Coppersmith<br />

Barbeth, Brown Shrike, etc.<br />

Butterflies and fireflies can also be found<br />

inside Arroceros.<br />

MDH initially partnered <strong>with</strong> the Winner<br />

Foundation – the original proponent<br />

that transformed Arroceros into<br />

what it is today through the upkeep<br />

and preservation of the park – before<br />

partnering <strong>with</strong> sister companies of the<br />

hospital such as Metrobank, PSBank, and<br />

AXA Philippines. However, in 2017 the<br />

local government of Manila issued a<br />

letter ordering the Winner Foundation<br />

to vacate Arroceros (the Winner Foundation<br />

has permanent personnel working<br />

inside). It was divulged that that the<br />

local government is planning to build<br />

a basketball court inside the property,<br />

which would result in the obliteration<br />

of trees and the park’s biodiversity. To<br />

strengthen the campaign to preserve<br />

and protect the tree park, MDH engaged<br />

various stakeholders such as Earth Island<br />

Philippines; the NILAD Environmental<br />

Network; the Center for Energy, Ecology<br />

and Development; the Philippine Native<br />

Plants Conservation Society; the De<br />

Torres Law Office; various bike clubs; and<br />

the South Manila Educational Consortium.<br />

Thousands signed both the paper<br />

and online petitions to #SaveArroceros.<br />

For the past four years, MDH has been<br />

able to work <strong>with</strong> hundreds of volunteers<br />

for various activities: a cleanup drive;<br />

conducting special activities for children<br />

recovering from abuse; providing<br />

an alternative place for children <strong>with</strong><br />

cancer to enjoy storytelling sessions; lectures<br />

for young adults; medical missions<br />

for deaf communities; bird watching;<br />

guided walking tours; and promoting arts<br />

and environmentally friendly products.<br />

The campaign has been featured several<br />

times in various news and documentary<br />

programs and publications. The support<br />

that it is currently gaining is a testament<br />

that developing and preserving open<br />

green spaces is a necessity, especially in<br />

a highly urbanized city.<br />

Why it matters<br />

According to United Nations data, Manila<br />

is one of the world’s densest cities, <strong>with</strong><br />

14,500 people per square kilometer –<br />

almost triple London’s level. For the past<br />

five years, Manila has consistently ranked<br />

between 104th and 105th out of 140<br />

cities, as assessed by the Economist Intelligence<br />

Unit using the <strong>Global</strong> Livability<br />

Index. The report used 30 qualitative<br />

and quantitative factors across five broad<br />

categories: (1) stability, (2) healthcare, (3)<br />

culture and environment, (4) education,<br />

and (5) infrastructure. Each factor is rated<br />

as acceptable, tolerable, uncomfortable,<br />

undesirable, and intolerable.<br />

An article entitled “Human Benefits of<br />

Green Spaces” stated that the presence<br />

of green spaces in urban areas have<br />

physical, mental, and social benefits.<br />

The abundance of plants, especially trees,<br />

produces more oxygen, which makes the<br />

surroundings cooler than places <strong>with</strong><br />

fewer or no trees. Studies have shown<br />

that interaction <strong>with</strong> the environment<br />

allows our psyches to recharge, as nature<br />

allows the involuntary attention (effortless<br />

and enjoyable awareness) of sensory<br />

stimuli to be activated. In his report to<br />

the Center for Health Design, entitled<br />

“The Role of the Physical Environment<br />

in the Hospital of the 21st Century,”<br />

Roger Ulrich highlights his findings that<br />

patients <strong>with</strong> access to nature healed 8.5<br />

percent faster than those who did not.<br />

Green spaces also boost human health<br />

by lowering blood pressure and anxiety<br />

levels – a result directly attributed to being<br />

surrounded by nature. Children <strong>with</strong><br />

attention deficit disorder also respond<br />

better to intervention when regularly<br />

exposed to nature or green spaces.<br />

Urban green spaces also increase the<br />

involvement of the community in public<br />

affairs. Given that it is open to the public,<br />

different people from different places<br />

can have a place to interact and hold<br />

their festivities and other social events.<br />

It abolishes the boundary between rich<br />

and poor. The existence of urban green<br />

spaces like Arroceros Tree Park allows<br />

urbanization, environmental awareness,<br />

social equality, and community development<br />

to coexist harmoniously.<br />

The campaign to #SaveArroceros is in<br />

accordance <strong>with</strong> the Philippines Republic<br />

Act 5752, a national law that mandates<br />

cities and municipalities establish forests,<br />

tree parks, or watersheds on public land<br />

owned by each municipality and city<br />

<strong>with</strong> an aggregate size equivalent to at<br />

least 2 percent of its entire area. To learn<br />

more about the campaign, please visit<br />

https://www.facebook.com/TheGreen-<br />

Rebellion/. Protecting this beleaguered<br />

environmental gem is not just for the<br />

current residents but a responsibility for<br />

the future inhabitants of the city. This<br />

undertaking is partly funded by the<br />

recyclables program of Manila Doctors<br />

Hospital and led by its Environment<br />

Committee.<br />

Bike Ride for #SaveArroceros: MDH<br />

<strong>Global</strong> <strong>Goals</strong> <strong>Yearbook</strong> <strong>2019</strong> 129

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