Emerging Business Models in the Pharmaceutical Industries ...

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Pharma Market Overview Market Structure The pharma market is not very fragmented and is majorly leaded by the top 10 Big Pharmas. North America has the largest share of the pharma market from the consumption point of view, followed by Europe. Pharma companies such as Pfizer, Merck, Wyeth, Eli Lilly, GSK, BMS, JnJ, Aventis, Novartis, Roche, and Bristol are showing increasing international sales. The pharma industry is experiencing supportive as well as restraining factors. Strategic Analysis of the Pharma Market, Future Revenue Models and Key Players 10
Growth in the Pharma Market The pharma market is growing due to several factors like the integrated model, biotech drugs, and increased average life cycles. The integrated model combining drugs, health care and medical equipment leading to managed care and personalised drugs adds to the total market size. Market Size Factors Increasing Market Size Growth Factors in the Pharma Market 1999 2003+ Increased average life spans lead to a higher consumption of drugs, thus adding to the market size. Biotech companies are exploring new levels of efficacy to meet patients’ demands for immediate and assured results. This results in an unexplored new market for ‘Premium Drugs’, with higher profit margins. Integrated Model New Product Lines (Biotech, Generic) Increased Average Life (65+) Consistent Pharma Market Size Source: JSB Intelligence Strategic Analysis of the Pharma Market, Future Revenue Models and Key Players 11
Page 1 and 2: Emerging Business Models in the Pha
Page 3 and 4: Table of Contents Introduction…
Page 5 and 6: Acronyms Big Pharmas The top global
Page 7 and 8: Introduction Pharma Industry Overvi
Page 9: Market Segmentation Getting Blurred
Page 13 and 14: Factors Restraining Pharma Market R
Page 16 and 17: Geographic Overview Introduction No
Page 18 and 19: Trends in the Pharma Industry Short
Page 20 and 21: Long Term Strategies - Forward Inte
Page 22 and 23: Long Term Strategies - Targeted Tre
Page 24 and 25: Long Term Strategies - Biotech and
Page 26 and 27: Long Term Strategies - Biotech and
Page 28 and 29: Overview of the Network Model The n
Page 30 and 31: Outsourcing The network approach al
Page 32 and 33: Many of BMS's key drugs are from ot
Page 34 and 35: Growth in Semi Block Busters Even i
Page 36 and 37: Short Term Strategies - Pre- and Po
Page 38 and 39: Short Term Strategies Against Paral
Page 40 and 41: There are two main types of M&Q act
Page 42 and 43: The Revenue Model The market dynami
Page 44 and 45: Short Term and Mid Term Strategies
Page 46 and 47: Top 10 Pharma Companies - Major Mar
Page 48 and 49: Benchmarking - Top 20 Drugs by Sale
Page 50 and 51: Benchmarking by Percentage Growth i
Page 52 and 53: Benchmarking by Geographic Revenue
Page 54 and 55: Rank 1 2 3 4 5 JnJ GSK Company Pfiz
Page 56 and 57: Altace® Biaxin® Zofran® Brands A
Page 58 and 59: Introduction Pfizer is the world's
Page 60 and 61:
Introduction GlaxoSmithKline (GSK)
Page 62 and 63:
Introduction Merck & Co. develops,
Page 64 and 65:
Introduction Aventis’ core busine
Page 66 and 67:
Introduction Bristol-Myers Squibb C
Page 68 and 69:
Strategic Direction The company aim
Page 70 and 71:
Strategic Direction JnJ has been fo
Page 72 and 73:
15% Percentage Revenues by Segment
Page 74 and 75:
12 10 8 6 4 2 0 The Americas Revenu
Page 76 and 77:
20 15 10 5 0 Novartis revenues by S
Page 78 and 79:
Strategic Direction Eli Lilly focus
Page 80 and 81:
New Revenue Models New revenue mode
Page 82:
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