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Emerging Business Models in the Pharmaceutical Industries ...

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Long Term Strategies - Biotech and Genomics<br />

Biotech and Big Pharmas<br />

While most biotechs have stopped market<strong>in</strong>g drugs <strong>the</strong>mselves,<br />

<strong>the</strong>y often try to reta<strong>in</strong> US market<strong>in</strong>g rights. Lack<strong>in</strong>g <strong>the</strong> resources<br />

and fund<strong>in</strong>g required, <strong>the</strong>y are leverag<strong>in</strong>g <strong>the</strong>ir R&D by outlicens<strong>in</strong>g<br />

or enter<strong>in</strong>g <strong>in</strong>to strategic alliances with big pharmas who<br />

have global reach.<br />

By 2003 only Amgen, Biogen, and Genzyme achieved <strong>in</strong>tegrated<br />

global operations. Amgen was <strong>the</strong> only serious global player and<br />

o<strong>the</strong>r lead<strong>in</strong>g shops (Genetech, Chiron, Genetics Institute) were<br />

partly owned by larger firms.<br />

Biotech Projects <strong>in</strong> <strong>the</strong> Pipel<strong>in</strong>e<br />

Corporation Total Biotech In-house Licensed-<br />

projects<br />

<strong>in</strong><br />

Roche 53 32 40%<br />

Aventis 45 16 64%<br />

GSK 45 10 78%<br />

J&J 29 21 28%<br />

Pfizer 27 3 89%<br />

BMS 24 5 79%<br />

AstraZeneca 23 2 91%<br />

Merck & Co 22 3 86%<br />

Novartis 21 4 81%<br />

Abbott 13 5 62%<br />

TOTAL 302 101 67%<br />

Source: JSB Intelligence<br />

Biotech and Capital Market<br />

Biotech <strong>in</strong>vestors are expect<strong>in</strong>g higher returns from<br />

<strong>the</strong>ir <strong>in</strong>vestments. Total new equity <strong>in</strong> biotech <strong>in</strong> <strong>the</strong><br />

capital market showed a great surge <strong>in</strong> 2000 but<br />

decreased <strong>in</strong> 2002. However <strong>the</strong>re was a recovery <strong>in</strong><br />

2003 with a surge of 50% on <strong>the</strong> Nasdaq Index.<br />

Major biotech M&A activities are tak<strong>in</strong>g place <strong>in</strong> US,<br />

Canada, Germany, UK, France, Australia, Sweden,<br />

Switzerland and F<strong>in</strong>land. M&A activities between<br />

biotech and pharma worth approximately $10 billion<br />

have taken place.<br />

The average value per transaction was $20-$25<br />

million <strong>in</strong> 2002-2003 with a total of 400 to 500<br />

transactions tak<strong>in</strong>g place. The average has now risen<br />

to $100 million <strong>in</strong> 2004.<br />

Market Speculation - Biotech<br />

The equity markets are demand<strong>in</strong>g that biotech<br />

companies come up with successful cl<strong>in</strong>ical tests.<br />

While <strong>the</strong>se drugs are slated to replace block busters,<br />

<strong>the</strong>y will not reflect <strong>the</strong>ir revenues. Biotech companies<br />

have shown a higher beta factor <strong>in</strong> stocks.<br />

Strategic Analysis of <strong>the</strong> Pharma Market, Future Revenue <strong>Models</strong> and Key Players 27

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