Emerging Business Models in the Pharmaceutical Industries ...

Trends in the Pharma Industry
Short Term
Strategies
Licensing
Out-licensing
Process Optimisation
Product Life
Cycle
Management
The New
Pharma
Model
Network
Model-
Outsourcing
Source: JSB Intelligence
Trends
New Revenue
Models
Long Term
Strategies
Overview
Pharma companies are primarily focussing on
improving efficiency, reducing the cost of
operations, and improving R&D productivity.
Long Term Strategies
Long term revenue models of the companies
are based on biotech and targeted treatment
solutions. Pharma companies are exploring
further avenues through forward integration
with health care and medical equipment. The
integrated model will be a prerequisite for true
implementation of targeted treatment solutions.
Companies are planning to launch health care
kiosks offering one-stop-shop services as
targeted treatment solutions.
Short Term Strategies- Semi Block Busters
Short term strategies are mainly focussed on
fighting against pre- and post-patent
competition. This model will act as a substitute
for the block buster model for the next few
years.
It involves pre- and post-patent expiration
strategies, NME- and NCE-based semi block
busters, and high compression marketing of
branded generic drugs.
Strategic Analysis of the Pharma Market, Future Revenue Models and Key Players 18