Emerging Business Models in the Pharmaceutical Industries ...
Emerging Business Models in the Pharmaceutical Industries ...
Emerging Business Models in the Pharmaceutical Industries ...
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Growth <strong>in</strong> <strong>the</strong> Pharma Market<br />
The pharma market is grow<strong>in</strong>g due to several factors like<br />
<strong>the</strong> <strong>in</strong>tegrated model, biotech drugs, and <strong>in</strong>creased<br />
average life cycles. The <strong>in</strong>tegrated model comb<strong>in</strong><strong>in</strong>g drugs,<br />
health care and medical equipment lead<strong>in</strong>g to managed<br />
care and personalised drugs adds to <strong>the</strong> total market size.<br />
Market<br />
Size<br />
Factors Increas<strong>in</strong>g Market Size<br />
Growth Factors <strong>in</strong> <strong>the</strong> Pharma Market<br />
1999 2003+<br />
Increased average life spans lead to a higher consumption<br />
of drugs, thus add<strong>in</strong>g to <strong>the</strong> market size. Biotech<br />
companies are explor<strong>in</strong>g new levels of efficacy to meet<br />
patients’ demands for immediate and assured results. This<br />
results <strong>in</strong> an unexplored new market for ‘Premium Drugs’,<br />
with higher profit marg<strong>in</strong>s.<br />
Integrated Model<br />
New Product L<strong>in</strong>es<br />
(Biotech, Generic)<br />
Increased Average Life (65+)<br />
Consistent Pharma Market Size<br />
Source: JSB Intelligence<br />
Strategic Analysis of <strong>the</strong> Pharma Market, Future Revenue <strong>Models</strong> and Key Players 11
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