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The Global Water Crisis: Addressing an Urgent Security - Unu-inweh ...

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60,000 ventilation improved pit latrines require less water for flushing (IBM, 2009). Yellow waste could one day be used<br />

for fertilizing urb<strong>an</strong> crops; black waste, for urb<strong>an</strong> agroforestry (IBM, 2009).<br />

3.2. Innovative businesses <strong>an</strong>d partnerships<br />

Governments have a key role in stimulating the Blue Economy by fostering innovation, supporting commercialization of<br />

new solutions, reversing perverse subsidies <strong>an</strong>d establishing the right price signals. But to seize these opportunities, the<br />

world is also going to require pioneers that are ahead of governments <strong>an</strong>d c<strong>an</strong> show the way forward.<br />

One pioneer that is establishing itself in this space is IBM. IBM has launched the <strong>Global</strong> Innovation Outlook (GIO) to<br />

convene diverse actors <strong>an</strong>d explore a variety of pressing topics, including the future of the world’s water resources. <strong>The</strong><br />

comp<strong>an</strong>y is active in promoting adv<strong>an</strong>ced information gathering <strong>an</strong>d <strong>an</strong>alysis as a key part of environmental decisionmaking.<br />

And in 2011, it pledged CAD $20 million of technology investment in the Southern Ontario <strong>Water</strong> Consortium in<br />

C<strong>an</strong>ada to partner with eight universities <strong>an</strong>d over 70 comp<strong>an</strong>ies to create a new platform for innovation in watershed,<br />

wastewater <strong>an</strong>d drinking water m<strong>an</strong>agement.<br />

Examples of pioneering comp<strong>an</strong>ies c<strong>an</strong> be found throughout the world:<br />

• APTwater: A US comp<strong>an</strong>y that has developed a revolutionary technology that c<strong>an</strong> remove nitrates <strong>an</strong>d other<br />

oxidized contamin<strong>an</strong>ts from agriculturally-impacted source water without producing waste.<br />

• TaKaDu: An Israeli comp<strong>an</strong>y providing software for water utilities to monitor their networks, detect leaks <strong>an</strong>d<br />

address inefficiencies in delivery.<br />

• AquaZ: a D<strong>an</strong>ish comp<strong>an</strong>y making sea water desalination economically viable through the use of biotechnology<br />

<strong>an</strong>d n<strong>an</strong>otechnology.<br />

• <strong>Water</strong> Health: a decentralized water utility that is delivering access to cle<strong>an</strong> drinking water in underserved<br />

communities in India, B<strong>an</strong>gladesh, Gh<strong>an</strong>a <strong>an</strong>d the Philippines for less th<strong>an</strong> US $10 per person.<br />

• Ostara: a C<strong>an</strong>adi<strong>an</strong> comp<strong>an</strong>y that recovers nutrients (nitrogen <strong>an</strong>d phosphorus) from municipal <strong>an</strong>d industrial<br />

wastewaters <strong>an</strong>d tr<strong>an</strong>sforms them into fertilizer.<br />

Business clusters are also beginning to work together to collect, share <strong>an</strong>d st<strong>an</strong>dardize data on water conservation <strong>an</strong>d<br />

protection (IBM, 2009). For example, a group of 12 international corporations, including Nestlé <strong>Water</strong>s <strong>an</strong>d <strong>The</strong> Coca<br />

Cola Comp<strong>an</strong>y, has formed <strong>The</strong> Beverage Industry Environmental Roundtable to share best practises concerning water<br />

resource m<strong>an</strong>agement. Other businesses have forged partnerships with environmental org<strong>an</strong>izations. SABMiller plc,<br />

one of the world’s largest brewing comp<strong>an</strong>ies, has partnered with WWF-UK to address the issues of water scarcity <strong>an</strong>d<br />

pollution faced by SABMiller’s local businesses <strong>an</strong>d surrounding communities. <strong>The</strong> partnership has yielded ground-breaking<br />

‘water footprints’, indicators of water use that consider both the direct <strong>an</strong>d indirect water use of a consumer or producer,<br />

<strong>an</strong>d enable the assessment <strong>an</strong>d reduction of water risk (WWF-UK & SABMiller plc, 2009). Another creative partnership,<br />

Aqueduct, was formed by several private comp<strong>an</strong>ies, the Dutch Government <strong>an</strong>d <strong>The</strong> World Resources Institute, a global<br />

environmental think t<strong>an</strong>k. <strong>The</strong> Aqueduct partnership is a tool that measures <strong>an</strong>d maps water-related risks, <strong>an</strong>d c<strong>an</strong> be<br />

used by comp<strong>an</strong>ies, investors, <strong>an</strong>d others to track water risks at a scale appropriate for developing sound business <strong>an</strong>d<br />

investment strategies.<br />

3.3. Non-governmental collaborations<br />

A number of non-governmental org<strong>an</strong>izations are also taking a strong interest in water risk <strong>an</strong>d opportunity. <strong>The</strong> Carbon<br />

Disclosure Project is now producing <strong>an</strong> <strong>an</strong>nual <strong>Water</strong> Disclosure <strong>Global</strong> Report, designed to provide data that informs<br />

decision-making, to increase investor <strong>an</strong>d business awareness of the fin<strong>an</strong>cial risks <strong>an</strong>d opportunities around water, <strong>an</strong>d<br />

to report on global st<strong>an</strong>dards <strong>an</strong>d corporate practices related to water (Carbon Disclosure Project, 2011). <strong>The</strong> 2030 <strong>Water</strong><br />

Resources Group was formed in 2008 to contribute new insights to the issues of water resources scarcity. Its members<br />

include McKinsey & Comp<strong>an</strong>y (a global m<strong>an</strong>agement consulting firm), the World B<strong>an</strong>k Group, <strong>an</strong>d a consortium of<br />

business partners. In 2009, the Group, guided by hundreds of specialists <strong>an</strong>d public sector practitioners, published the<br />

report Charting Our <strong>Water</strong> Future: Economic Frameworks to Inform Decision-Making (2030 <strong>Water</strong> Resources Group, 2009).<br />

<strong>The</strong> Blue Economy: Risks <strong>an</strong>d Opportunities in <strong>Addressing</strong> the <strong>Global</strong> <strong>Water</strong> <strong>Crisis</strong><br />

Part 1<br />

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